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How marketers can build thought leadership

The Next Web

Brian Honigman is a marketing consultant, a freelance writer and a social media enthusiast. Innovations in social media and mobile have cultivated an ongoing dialogue and education between consumers and businesses. This post originally appeared on Adknowledge. Marketing is a highly competitive, continually changing field.

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Q&A with Eldon Mascoll: Toronto Digital Media Expert

Hearpreneur

Toronto-based entrepreneur Eldon Mascoll has built a career around working various digital media formats like advertising, marketing, film and television production. Mascoll moved to New York City where he worked in advertising before accepting a role at MTV Network. Where did the idea for Freedom Park Media Group come from?

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16 PR Strategies Every Small Business Should Stop Using Right Now

Up and Running

PR can do wonders for your startup or small business, but not all strategies have proven to be effective. Below, 16 entrepreneurs from the Young Entrepreneur Council (YEC) share the one PR strategy they think all startups and small businesses should stop using, and why. Over-the-Top Self-Promotion.

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HOW TO: Hire the Perfect CTO

mashable.com

He is a serial entrepreneur, internationally syndicated columnist, angel investor, public speaker and author of the best-selling book Never Get a “Real&# Job: How To Dump Your Boss, Build a Business and Not Go Broke. Lisa Nicole Bell , Inspired Life Media Group.) Adam Witty , Advantage Media Group. Have an account?

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Small Business Publicity: How to Get Media Attention & Control What's Said About You

Growthink Blog

There are many forms of marketing which help entrepreneurs and small business owners get new customers. Because if a prospective customer learns about you in most media sources, you gain massive credibility. Second, more prominent media sources (e.g., Referrals are perhaps the most powerful. Why articles?

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Twitter Link Roundup #224 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! New edition of Empower Your Small Business, @crowdSPRING ‘s SmallBiz newsletter – crowdspring.co/1mY7CyW. More examples in the Design section below.

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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

And we’ve seen the trends, how companies today are rebooting what it even means to be build an audience first and use that as a valuable way of creating customers so that marketing itself can become a profitable part of the business. John Jantsch: Because social media marketing requires content. Robert Rose: No.

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