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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

BUT, if you go to your analytics right now and identify the pages with the highest bounce rates , and how people are coming to them, you’ll find ripe starting points for your autoresponders. When you compare the value per customer with Dan Zarrella’s aggregate Click Through Data, you see a very revealing story. Why is that?

Campaign 130
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.

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Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

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How to Come Up with More Winning Tests Using Data

ConversionXL

It’s not like you open up Google Analytics and the data will come telling you stuff. Introducing: ResearchXL™ framework. SaaS, ecommerce, lead gen, affiliate models. Use the framework as your tool, your guide, your process map. Well the truth is data doesn’t tell you anything. B2B and B2C. Probably not.

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Web Analytics Segmentation: Do Or Die, There Is No Try!

Occam's Razor

I have said: All data in aggregate is "crap" Because it is. One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), The Segmentation Selector Framework.

Analytics 123
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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

So for our email campaign analysis let’s look at metrics using that framework. A secondary thing would be to ensure, or your mom will really be mad, that *every* link in your email is tagged with campaign tracking parameters your web analytics solution needs (without this you can’t do the B and O analysis). Get people to read them.

Metrics 137
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Where NPS Falls Short (and How to Put It to Work)

ConversionXL

Use them for testimonials, affiliates, etc. But that’s just aggregate information, not totally useful because it’s not your specific industry. To do that, we construct narratives and frameworks that allow us to make sense of the world. Then, you break up responses into three chunks: Promoters (9-10). Passives (7-8).

.Net 48