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The Complete Digital Analytics Ecosystem: How To Win Big

Occam's Razor

The world of digital analytics seems to be insanely complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. Digital Analytics Ecosystem: The Inputs. Digital Analytics Ecosystem: The Outputs. Let's go!

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Launching a Portfolio Acceleration Platform at a Venture Capital or Private Equity Fund

David Teten

I propose here a framework for prioritizing your platform buildout. aggregates resources from all the VCs. For technology vendors and models, see Venture capitalists eating our own dog food: Using technology and analytics to make better investments. . AskAnything.VC I have developed a founder curriculum on my blog.

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How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

However, about 5% of the VCs in our database, mostly younger ones, are trying to build a competitive advantage by crawling large amounts of publicly available data and building analytical functions to flag companies with accelerating traction to them. ” Historically, investing was a manual, artisan process. Two Sigma Ventures.

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Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!

Occam's Razor

In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. Google Analytics: New Segmentation User Experience.

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How to Scale Support of Portfolio Companies

David Teten

the “TOPSCAN” framework from my research study on value creation by VCs ): T eam-Building – We aggregate openings across our portfolio on our jobs page. – Aggregation, ranking, and discounts from service providers. I’m very interested in additional ways to use technology to extend each of these!

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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

BUT, if you go to your analytics right now and identify the pages with the highest bounce rates , and how people are coming to them, you’ll find ripe starting points for your autoresponders. When you compare the value per customer with Dan Zarrella’s aggregate Click Through Data, you see a very revealing story. Why is that?

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A Marketer’s Guide to Kaggle for Analytics and Data Science

ConversionXL

It evolved into a Swiss Army knife for data science and analytics—one that can help data professionals, including data-driven marketers, elevate their analytics game. After the acquisition, it started branching out into more areas of data science and analytics. What is Kaggle? Kaggle launched in 2010. Image source ).