practicetrumpstheory.com

JULY 14, 2010

The opposite of actionable metrics are vanity metrics (like web hits or number of downloads) which only serve to document the current state of the product but offer no insight into how we got here or what to do next. Almost all funnel analysis tools use a reporting period where events generated in that period are aggregated across all users.

Metrics 51

Metrics Lean Retention Startup 51

Occam's Razor

AUGUST 12, 2013

So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really. For multi-channel attribution modeling to work, all your marketing campaigns (Search, Social, Email, Display, Affiliate, others) must be 100% tagged with campaign tracking parameters. Tag your Bing campaigns.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

AUGUST 9, 2016

You can start with all the standard reports, but perhaps the fastest way for you to start exploring the best features is to download some of the wonderful solutions in the Google Analytics Solutions Gallery. The latter is particularly useful as an aggregated view for senior executives. Affiliates! Jump-Start Your Learning.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

JULY 18, 2011

Measure retention rate over time in aggregate – or for optimal health, segment retention rate – and measure it for the various objectives you have set for your email marketing program. Four simple metrics that help you understand how effective you are in the acquisition stage of your email marketing. More ideas here and here.

Metrics 137

Metrics Campaign Email Marketing 137

www.vccafe.com

MARCH 11, 2013

affiliate and referral marketing on the web. Github -Â Free public repositories, collaborator management, issue tracking, wikis, downloads, code review, graphs. aggregation. Custora â?? customer retention, churn reduction, lifetime value. free/cheap web customer relationship mgmt software. Highrise â?? small business CRM.

Software Review 53

Software Review Technical Review Startup 53

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ You can measure this at an aggregate level, or you can measure it just for your campaign traffic. increase in facebook fans and twitter followers (hopefully relevant followers!). ~ # of coupons printed. ~ # of free downloads.

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

JANUARY 28, 2013

I'm still quite skeptical about these affiliates because I feel that they are just trying to pawn me off to ADT and collect their bounty. by creating a great experience, reassuring me with clear pricing, and they won't even have to pay a bounty to their aggregators! So I click on the back button. (In Now go, carpe diem!

Web 164

Web Design Marketing Security 164

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. Coupon affiliates. "Social All visits. Total revenue.

Analytics 123

Analytics Web Acquisition Metrics 123

ConversionXL

APRIL 22, 2015

SaaS, ecommerce, lead gen, affiliate models. A click map is a visual representation, aggregated data of where people click. Download my book “Essentials of Conversion Optimization” Email: The post How to Come Up with More Winning Tests Using Data appeared first on ConversionXL. B2B and B2C. Click maps.

Analytics 48

Analytics Technical Review Conversion Framework 48

techcrunch.com

OCTOBER 23, 2010

Tony P great, though meebo’s place as a “successful&# start up is still open to debate – from consumer IM aggregator to white label IM, still not making big $$. It’s at its core another ad network, albeit w/ larger ad sizes tied to some interesting server side functionality (no downloads required).

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

Occam's Razor

OCTOBER 22, 2008

Analyzing data in aggregate is a crime. When you look at all that in aggregate you get nothing. If I were GM then which product brochures do the download? The above posts take a strategic view and get you to think optimally, regardless of the web analytics tool you are using. Why Segmentation? What products do they buy?

Analytics 105

Analytics Web Search Non-Compete 105

Occam's Razor

SEPTEMBER 16, 2008

Download Software. In the above screenshot I have segmented Pay Per Click, Direct and Affiliate Marketing (my core acquisition strategies) and customers who originally come from each of those channels show a dramatically different propensity to "convert" (remember conversion can be non-ecommerce). Form submissions (leads).

Metrics 123

Metrics Web Non-Compete Analytics 123

Occam's Razor

JANUARY 7, 2014

11: Close to zero aggregated analysis exists, everything's segmented. #10: " Another example is: "I recommend a shift of $150k from our Display budget to our Affiliate budget to increase profitability of our purple pants." Bonus : Download: Three awesome analytics custom reports. That is worth fighting for.

Analytics 140

Analytics Web Metrics DC 140