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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

The main thrust of the post is that with YouTube taking a 45% of revenue and talent taking 70% of the remaining revenue, YouTube Networks didn’t have sustainable businesses unless they invested heavily in technology as a tool to increase margin and provide defensibility. , MSN & AOL. You Must Produce Your Own Videos.

Video 339
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

How many through affiliate deals? How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on? In the mobile world many apps are downloaded but never used or perhaps only used for one day. Revenue Metrics. I like to think of revenue drivers. How many through SEM?

Metrics 346
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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

If you’re respectful of that, the longer you keep in contact with them and provide value, research shows ”Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months.” In the span of four months, SeoMoz increased conversions by 170% and generated over $1 Million in additional revenue.

Campaign 130
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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

Measure retention rate over time in aggregate – or for optimal health, segment retention rate – and measure it for the various objectives you have set for your email marketing program. Not revenue. Profitability = (revenue generated – campaign cost – cost of goods sold) / # of emails sent. More ideas here and here.

Metrics 137
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Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

You can start with all the standard reports, but perhaps the fastest way for you to start exploring the best features is to download some of the wonderful solutions in the Google Analytics Solutions Gallery. It has been a great way to immediately influence revenue for my ecommerce engagements. Affiliates! Take a break.

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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really. Campaign is defined as anything but Direct traffic.

Channel 161
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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ I recommend segmenting the traffic and measuring revenue lift but also measuring the average order size, if you did your job right then that latter number should be higher. I think we have established that. In this case our Yahoo!

Campaign 128