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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. People aren’t going to fundamentally change their media consumption patterns just as consumers don’t fundamentally change their diets.

Video 339
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Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions

Occam's Razor

The rarest of the rarest of the rare who are on social media. You have aggregated data into three pieces and we all know aggregated data stinks at delivering insights! No simplified over promise under deliver aggregates! Minority perspective right? Who tweets after all. :). Clean into the three desired categories.

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What is CRM? Customer Relationship Management Explained

Up and Running

CRM applications, often used in combination with data warehousing, eCommerce applications , and call centers, allow companies to gather and access customer information. This typically involves a CRM system or tool that helps automate and aggregate various customer touchpoints. Explore CRM trials.

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Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. Play with Enhanced Ecommerce Reports. That is why you need Enhanced Ecommerce.

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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really. The core premise of the time decay model is this: The media touch point closest to conversion gets most of the credit, and the touch point prior to that will get less credit based on a smart and simple algorithm.

Channel 161
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How To Make Your Products More Accessible To Online Customers

YoungUpstarts

There are over 25 million eCommerce sites worldwide and it is estimated that the business will be worth $4.5 Getting customers to your site through social media. Understanding how to use social media to promote a product and acquire customers is an essential skill for any serious eCommerce trader. trillion by 2021.

Customer 133
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How to Use Google Data Studio to Build Better Dashboards

ConversionXL

I’ll cover: How to avoid “blank page panic” by using templates; How to turn disparate data points into an intuitive flow; How to save time with data manipulation (and get cleaner data); How to aggregate data from different sources in the same dashboard. Cool dashboards matter—whether or not you want them to. Define the dimension.

Analytics 117