Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

FEBRUARY 26, 2020

This post details the role that UTM parameters play in traffic attribution in Google Analytics. Here’s what I’ll cover: Why conversion attribution starts with traffic attribution How Google Analytics understands traffic sources What are UTM parameters? How Google Analytics understands traffic sources. HTTP Referrer.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

APRIL 5, 2010

Acquiring new customers isn't getting any easier: We've picked off the low-hanging SEO fruit, we're paying more for quality clicks in AdWords and the going rate for affiliate deals just keeps getting higher. Did you pay enough to acquire customers from each marketing channel? Did you acquire the best kind of customers?

Analytics 135

Analytics Customer CPA Acquisition 135

Occam's Razor

DECEMBER 12, 2011

Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA. For Search it is in your Google Analytics or Omniture Site Catalyst reports. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

JULY 26, 2010

The data is easily available in the web analytics tool so why not. But for most other types of businesses the final success does not exist in web analytics tool. If today you are a content site that is only focused on measuring content consumed try to go deeper to understanding CPA of the ads or Visitor Loyalty. You betcha!

Web 96

Web Metrics Analytics eCommerce 96

ConversionXL

JANUARY 18, 2022

They’ve grown to attract big-name clients like LinkedIn, PayPal, and Shopify, mostly through social media channels rather than organic search. It’s how people are using these channels that makes social critical to brand perception and business growth. They know there are affiliate links.

Social Media 145

Social Media Audience Media Marketing 145