Up and Running

JANUARY 22, 2020

cannabis market projected to skyrocket from $600 million to $22 billion by 2022 , there is no better time than now to master your cannabis marketing strategy. There are major marketing roadblocks when using popular paid advertising mediums because of the legal grey area surrounding the U.S. Word-of-Mouth Marketing.

SMS 101

SMS Marketing Affiliate Social Media 101

Up and Running

FEBRUARY 18, 2021

It’s not enough that your business has product/market fit. As an in-house Affiliate Marketing Manager, I’m part of the affiliate marketing team that’s running the affiliate partner program at Supermetrics. We have thousands of affiliates who generate over six figures in revenue each month.

Acquisition 127

Acquisition Cost Affiliate Customer 127

Up and Running

MAY 3, 2021

According to a marketing report by Akamai, 40% of users will abandon a website if it takes longer than 3 seconds to load. To get this type of information, you need to use an analytics tool. Google Analytics is a free and popular tool that any business can connect to. Site speed. Are they local or from around the globe?

Small Business 148

Small Business Caching Metrics Analytics 148

ReadWriteStart

JANUARY 31, 2023

Whether it’s marketing yourself as an expert, writing Shopify-specific content, or partnering with other Shopify Partners, fitting into the Shopify Partners and Ecosystem is one of the crucial steps. Shopify users often require contract work for tasks such as web development, marketing, web design, business development, and writing.

Curation 140

Curation Portfolio eCommerce Programming 140

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. 2) Market . The 11 Steps of Investing in Private Companies.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

FEBRUARY 10, 2016

If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. You are doing i am wasting earth's precious oxygenalytics. Let's back up.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

YoungUpstarts

OCTOBER 27, 2018

Create all campaigns and creative assets (for your website, social media, email marketing, advertisements, etc.) Ensure Google Analytics is set up on your website, so you can capture and analyze important data. Marketing and Lead Generation. Combine social media, email marketing, and paid advertisements for ultimate impact.

eCommerce 157

eCommerce Affiliate Lead Generation Social Media 157

ConversionXL

JANUARY 12, 2016

The fact is that a lot of the people relying on Google Analytics are relying on bad data. No, not because Google Analytics is awful. What’s a Google Analytics Health Check? In the past, we’ve covered setting up and using Google Analytics fairly extensively. Is PPC data showing in Google Analytics?

Analytics 48

Analytics Software Review eCommerce PPC 48

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. In fact smarter than you would be through any other channel on the planet!

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

SEPTEMBER 20, 2010

You see if you don't implement your links properly the person shows up to your site without any tracking parameters and thus fail to help your web analytics tool to put that visitor in the right source bucket. You have purchased banner ads in various Android applications using AdMob to target high value analytics decision makers.

Analytics 122

Analytics Software Review Campaign Flash 122

Occam's Razor

JULY 1, 2008

This post bravely attempts to: 1 ] Highlight the importance of holistic multichannel analytics. That's why multichannel analytics is so important. You struggle to get budget to hire Analysts or Marketers. Not impossible. And for now it is equal parts quantitative, qualitative and faith. Two words: Primary Key.

Analytics 116

Analytics Conversion Campaign Redemption 116

SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? What channels will you use (e.g., Often this ties to marketing support. Marketing Support - what will the system need to do in order to help track with marketing and tracking marketing effectiveness? Affiliate tracking? Who are the other stakeholders involved?

Developer 396

Developer Founder Viral Oauth 396

ConversionXL

FEBRUARY 12, 2019

In Google Analytics, the Cohort Analysis Report is time-based, though you can apply a segment to a cohort. In marketing, cohorts are groups of customers who exhibit similar behaviors during a certain time span (e.g. Segments include any “ subset of your Analytics data ” (e.g. Cohorts vs. segments: What’s the difference?

Retention 126

Retention Analytics Campaign eCommerce 126

SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? What channels will you use (e.g., Often this ties to marketing support. Marketing Support - what will the system need to do in order to help track with marketing and tracking marketing effectiveness? Affiliate tracking? Who are the other stakeholders involved?

Developer 384

Developer Founder Viral Oauth 384

Occam's Razor

AUGUST 11, 2015

You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). Many custom reports are wrong because we mess up the fundamental data model in analytics. This report demonstrates the power of getting something out of Google Analytics that you might know exists there.

Analytics 60

Analytics Customer Metrics eCommerce 60

YoungUpstarts

MAY 9, 2014

While the free version does have limitations (supports only one user and five social profiles) its ability to allow you to manage your basic social media channels such as Facebook, Twitter, LinkedIn, etc in an easy-to-use manner is great. Founder and CEO of Appsbar, Scott Hirsch, is a noted entrepreneur and expert in mobile marketing.

Management 167

Management Software Review eCommerce Entrepreneur 167

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. It is not just a business book, though every dna strand in this book is more about online marketing than online analytics.

Analytics 71

Analytics Web Technical Review Metrics 71

YoungUpstarts

AUGUST 25, 2020

Here’s a compilation of the 25 extremely outstanding marketing strategies that a brand can use to reach its audience. Creatively combine them, shake them and make a good marketing mix! We have made a compilation of the most crucial ways to do marketing. The 5 great ways to do marketing. Interruption Marketing.

Marketing 179

Marketing Social Network Advertising United States 179

YoungUpstarts

OCTOBER 4, 2015

They range from social customer insights, marketing, sales, analytics, demand management, support, and customer experience, to mobile and location based services. Unlike traditional CRM, Social CRM (or SCRM) is about how companies reach out to customers at the times and channels where the customer feels most at ease.

Technical Review 100

Technical Review Software Review Customer Social Media 100

YoungUpstarts

OCTOBER 13, 2013

They range from customer insights, marketing, sales, analytics, demand management, support, and customer experience, to mobile and location based services. 2) Avoid confusing Social CRM with its disparate components like database marketing, IT systems, loyalty programmes, social media platforms, or marketing and PR alone.

Technical Review 187

Technical Review Software Review Customer Social Media 187

Occam's Razor

JULY 22, 2013

For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We don't think about our marketing expansively enough.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

JULY 18, 2011

Email remains an immensely credible and profitable channel, with an immense reach to boot. To not have it as an active part of your marketing portfolio is sub-optimal. The only requirement is that your mental model (and indeed, company culture) should be solidly rooted in permission marketing. Every fiber of your being.

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

FEBRUARY 20, 2012

My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. No touching Google Analytics. No going to web analytics conferences. Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.].

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 That's sucking. I mean count them.

Analytics 99

Analytics Web Campaign PPC 99

SVPG

APRIL 28, 2012

The Product Marketing Contribution. She is on the marketing team. At the meeting, John answers all of her questions, draws a market segmentation on the white board, and talks about the key features and why they are important. John is starting to worry that Jane and the rest of the marketing team don’t get his product.

Product 108

Product Technical Review Marketing Affiliate 108

Occam's Razor

MARCH 26, 2008

Part of me is glad because my book and the Trinity strategy and the Web Analytics 2.0 Identify what they should be using 4Q and then using your Web Analytics tools to measure success. You'll measure multi-channel impact, well beyond your website. Most people who do web analytics are sad and/or frustrated.

Analytics 121

Analytics Conversion RSS Metrics 121

Hearpreneur

DECEMBER 28, 2022

6- Email marketing. The pivotal change I am making for 2023 is to try out email marketing. I have realized the worth of email marketing and the number of site visitors it can bring. 19- Cost-effective marketing. When I do this, they come back to me again and again—and they refer me to others. Photo Credit: Ian Brian.

Social Media 119

Social Media Entrepreneur Retention Finance 119

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics?

Metrics 105

Metrics Analytics Marketing Acquisition 105

The Startup Magazine

JULY 5, 2019

It isn’t an easy journey, especially in a competitive market. If you want to grow your online presence and turn your business into a massive online success, you need to put in the time and effort to apply the following e-commerce marketing tips to scale up. 1. Adopt a Multichannel Marketing Strategy.

Marketing 94

Marketing Social Media Affiliate Channel 94

Up and Running

SEPTEMBER 22, 2021

You’ve probably heard of referral marketing, but have you ever tried it before? If not, now is the perfect time to get in on this effective and easy-to-implement user acquisition channel. How referral marketing works. This is why referral programs are a great low-risk channel. Cost-efficient user growth.

Programming 141

Programming Churn Rate Design Campaign 141

Occam's Razor

JANUARY 28, 2013

Masterful design, branding and marketing. As a Digital Marketing Evangelist you can imagine how much that pains me. A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience. So I click on the back button. (In

Web 164

Web Design Marketing Security 164

Occam's Razor

MAY 27, 2015

It saddens me deeply that they are not being able to take full advantage of all the new product, marketing, customer relationship opportunities in front of them. I love the shift to intent-based targeting (I cannot stress how massively important to the future of advertising and marketing). Magnificent. Data is important.

Analytics 60

Analytics Marketing Mobile Audience 60

Occam's Razor

APRIL 5, 2010

Some Marketers / Analysts use Click-thru Rate (CTR) to measure success of their acquisition campaigns. A smaller percent of those Marketers / Web Analysts will move beyond clicks and measure Visits / Visitors and Bounce Rates to measure success. Did you pay enough to acquire customers from each marketing channel?

Analytics 135

Analytics Customer CPA Acquisition 135

Both Sides of the Table

APRIL 4, 2011

If you can break this down by channel that you’ve acquired them from this is obviously better. How many through affiliate deals? The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. How many adds came through organic SEO? How many through SEM? It's brilliant.].

Metrics 346

Metrics Startup Acquisition SEM 346

ConversionXL

JULY 16, 2019

You’re a marketer, and you’ve just launched a marketing campaign that you spent weeks or months building. You activated all the right channels to reach your target segment. Taking lessons from agile project management (specifically: sprints), I’ll show you how to build more effective, less assumptive, marketing campaigns.

Framework 114

Framework Management Marketing Campaign 114

ConversionXL

MAY 19, 2020

Every marketing team needs fresh content ideas. Or maybe it’s your keyword well that’s reaching its limits, leaving you with plenty of ideas, but no clear path forward about how to prioritize them or the distribution channels for which they’re best suited. Content planning for sales and marketing goals. Image source ).

Differentiation 129

Differentiation Sales Email Metrics 129