Affiliate Analytics Conversion CPA 
www.clickz.com
JANUARY 7, 2013
Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. CPM Calculator CPA Calculator Website Optimization ROI Calculator. › Analytics › Actionable Analysis. › Analytics › Actionable Analysis. Get the ClickZ Analytics newsletter delivered to you.
Both Sides of the Table
FEBRUARY 21, 2010
We have an analytics platform that helps advertisers discover information about the demographics of the follower base and the effectiveness of their campaigns. They already had a completed product and a distribution deal with the largest affiliate network company, Commission Junction. It turns out the advertisers want you to call, too.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Occam's Razor
AUGUST 12, 2013
There are few things more complicated in analytics (all analytics, big data and huge data!) MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions).
Occam's Razor
AUGUST 9, 2016
The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.
ConversionXL
FEBRUARY 26, 2020
And it’s impossible to credit a conversion to the correct source without first knowing how a visitor got to a website. In other words, the foundation of conversion attribution is traffic attribution. This post details the role that UTM parameters play in traffic attribution in Google Analytics. It does not happen automatically.
Occam's Razor
APRIL 5, 2010
A fraction of those Marketers / Directors will calculate Conversion Rates for those marketing campaigns. And if they measure Micro Conversions they deserve our love AND respect for exhibiting savviness by using economic value.]. That is focusing on real success, not simply the first conversion (the one night stand!).
Occam's Razor
DECEMBER 12, 2011
Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA. For Search it is in your Google Analytics or Omniture Site Catalyst reports. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool.
Expert insights. Personalized for you.
86 
Let's personalize your content