Affiliate Analytics CPA Metrics 
www.clickz.com
JANUARY 7, 2013
CPM Calculator CPA Calculator Website Optimization ROI Calculator. Ad Industry Metrics. › Analytics › Actionable Analysis. She has over 20 years experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics. Live Events.
Occam's Razor
AUGUST 9, 2016
The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.
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Occam's Razor
AUGUST 12, 2013
There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). It is sweet.
Occam's Razor
DECEMBER 12, 2011
I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.
Occam's Razor
APRIL 5, 2010
Acquiring new customers isn't getting any easier: We've picked off the low-hanging SEO fruit, we're paying more for quality clicks in AdWords and the going rate for affiliate deals just keeps getting higher. Using Life Time Value might be a much better idea. Life Time Value (LTV) will help us answer 3 fundamental questions: 1.
Occam's Razor
MARCH 22, 2011
Today when we measure our Cost Per Acquisition (CPA) for our campaigns (Search, Email, Affiliate, whatever), we just think of the macro-conversion and, perhaps worse, we think only of that session / visit. CPA might sound huge (or not depending on your margin), but on the surface it seems a lot. Simplifying the scenario a bit.
Occam's Razor
JULY 26, 2010
The data is easily available in the web analytics tool so why not. But for most other types of businesses the final success does not exist in web analytics tool. If today you are a content site that is only focused on measuring content consumed try to go deeper to understanding CPA of the ads or Visitor Loyalty. You betcha!
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