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How To Prepare Your eCommerce Store For Black Friday 2018

YoungUpstarts

If you own an online business, Black Friday and Cyber Monday could shape up to be the most wonderful time of the year – cue the Andy Williams tune – if your ecommerce shop is prepared. So how can you make sure your online business is poised to grab sales this holiday season? Plan and organize your upcoming sales and promotions.

eCommerce 157
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Shopify Guide — Here’s How to Become an Expert

ReadWriteStart

Shopify is an ecommerce platform where you can sell products and services to customers and store owners. Though doing it all at once might be overwhelming; thereby, we have outlined every crucial piece of information about being a Shopify expert. What’s a Shopify Expert?

Curation 140
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Funnel Analysis: Finding and Fixing Conversion Problems with Google Analytics

ConversionXL

But, using Google Analytics, we can locate where they quit. While the existence of goals in Google Analytics (and other analytical tools out there) is common knowledge, many e-Commerce sites still struggle with getting the proper setup. How to Spot Trouble Areas in Your Google Analytics Funnel. Image Source.

Analytics 126
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105
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What is CRM? Customer Relationship Management Explained

Up and Running

CRM applications, often used in combination with data warehousing, eCommerce applications , and call centers, allow companies to gather and access customer information. It also makes it easier to attribute specific marketing spending toward individual segments and generate quality leads for the sales team. Who is using CRM?

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Google Analytics Health Check: Is Your Configuration Broken?

ConversionXL

The fact is that a lot of the people relying on Google Analytics are relying on bad data. No, not because Google Analytics is awful. What’s a Google Analytics Health Check? In the past, we’ve covered setting up and using Google Analytics fairly extensively. Is PPC data showing in Google Analytics?

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5 Hot Ecommerce Trends to Watch

mashable.com

5 Hot Ecommerce Trends to Watch. The Evolution of Ecommerce Series is presented by Litle & Co. , This year, American online retail sales are projected to reach $224.2 However, some individuals or small businesses have found success through affiliations with major retailers. Third-Party Ecommerce Site Providers.

eCommerce 101