Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools).

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

SEPTEMBER 19, 2011

We have to have a robust Affiliate network. Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. Maybe it is Affiliate and Paid Search. The company truly has a portfolio strategy when it comes to marketing. Your only path out?

.Net 119

.Net Campaign Analytics Channel 119

Occam's Razor

JULY 1, 2008

This post bravely attempts to: 1 ] Highlight the importance of holistic multichannel analytics. That's why multichannel analytics is so important. Here's your online data: You are capturing the above information using your web log based or javascript tag based web analytics tool. Not impossible.

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

JUNE 6, 2011

I got an email the other day with this simple question: "How do break into the world of web analytics?" There is a ton of excitement about web analytics. In our field specifically, good Web Analysts will continue to be in high demand, for any conceivable time period. On page 392 of Web Analytics 2.0

Analytics 125

Analytics Web Salary Non-Compete 125

Occam's Razor

JULY 18, 2011

To not have it as an active part of your marketing portfolio is sub-optimal. A secondary thing would be to ensure, or your mom will really be mad, that *every* link in your email is tagged with campaign tracking parameters your web analytics solution needs (without this you can’t do the B and O analysis).

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. Why is it that your Affiliate program is targeted only to the bottom of the Do stage? million queries we can identify in the Think and See stages?

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

JANUARY 10, 2011

This post is a collection of six things I wish I knew before I started my career in decision support systems (of which web analytics is just the latest incarnation). The smallest part of my success, and yours, will come from having the prefect implementation of the Omniture Marketing Suite or Google Analytics. Get over it.

Analytics 120

Analytics Web Agile Campaign 120

Occam's Razor

OCTOBER 22, 2008

The Google Analytics team announced the release of seven features today. The next stage in the metamorphosis of the popular web analytics tool. Along the way I'll share three different segments that you must have in your web analytics tool. The Google Analytics API. Want a specific case study?

Analytics 105

Analytics Web Search Non-Compete 105

Occam's Razor

DECEMBER 12, 2011

For Search it is in your Google Analytics or Omniture Site Catalyst reports. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Standard metric in every web analytics tool worth anything. Standard metric in all analytics tools.

Metrics 151

Metrics Web Analytics CPA 151

Feld Thoughts

JUNE 27, 2012

Today one of our portfolio companies, LinkSmart , has come out of stealth mode and unveiled its product, Total Link Management and $4.7M in financing led by Foundry Group. My partner Seth Levine sits on the board and wrote about his view of LinkSmart. The Internet was founded on our ability to link between things. We clicked.

Web 130

Web Stealth SEO HTML 130

Occam's Razor

JANUARY 9, 2012

Here's important context (before we get into the rules for revolutionaries)… The Fundamental Web Analytics Problem Is Not Data! Most web "analysts" remain glorified "data pukers" or glorified JavaScript taggers. The problem is not analytics or data (or your blood, sweat and tears).

Marketing 140

Marketing Analytics Web Channel 140

Software By Rob

SEPTEMBER 1, 2011

When she’s not working to create the best experience for each and every user, she spends her time scouring the web for juicy details about the startup world. Carbonmade helps over 100,000 people create online portfolios that require zero HTML skills. Clicky is real time web analytics running on over 350,000 web sites.

Bootstrapping 78

Bootstrapping Startup Cofounder Salary 78

Occam's Razor

JANUARY 7, 2014

Every indicator we have is that companies are investing more in every facet of analytics. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. 7: 25% of all analytical effort is dedicated to data visualization/enhancing data's communicative power. #6: Consulting.

Analytics 140

Analytics Web Metrics DC 140

www.vccafe.com

MARCH 11, 2013

Amazon Web Services. Web Tools: Hereâ??s We have an iOS SDK as well, for web-web, mobile-mobile, web-mobile video chat and video messaging. We have an iOS SDK as well, for web-web, mobile-mobile, web-mobile video chat and video messaging. Mobile Tools: If you are a web developer, you donâ??t

Software Review 53

Software Review Technical Review Startup 53

Both Sides of the Table

OCTOBER 31, 2011

Who are you on the web? It’s almost like the web equivalent of Facebook Connect. On the web each website wants you to log in to their website using a proprietary user name and password. Here’s three important things to know about Twitter’s future that are more nuanced than “what am I eating for lunch?”

Florida 324

Florida API Seattle Semantic 324