ConversionXL

FEBRUARY 3, 2022

In the retention phase, measure these performance metrics: Retention rate vs. churn rate Customer churn Net Promoter Score Email open rates Email click-through rate. Once you’ve established your ideal customer, you can better focus your growth hacker marketing efforts to improve revenue and ROI.

Retention 113

Retention Marketing Acquisition Channel 113

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Lighter Capital, a Revenue Based Investing VC, offers a Cost of Capital Calculator. It sounds simple; however, very few asset managers actually do it.”

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Transformify

DECEMBER 22, 2019

It gets even worse if the first version of their product is not good enough to generate revenues. Initially, lots of potential clients may be interested to try out the product because it’s new and the flow of new users may mask the high churn rate. So, how to make affiliate marketing work for you?

Affiliate 91

Affiliate Revenue Churn Rate Programming 91

ConversionXL

NOVEMBER 22, 2022

new customer aquisition, conversion rate, and churn rate ). For example, if you want to see how a landing page contributes to your goal of increasing sales, conversion rate is a good metric to track. Traffic from direct links, such as an affiliate link or news source. What’s a good bounce rate benchmark?

Metrics 105

Metrics Analytics Marketing Acquisition 105