ConversionXL

FEBRUARY 3, 2022

In the retention phase, measure these performance metrics: Retention rate vs. churn rate Customer churn Net Promoter Score Email open rates Email click-through rate. Once you’ve established your ideal customer, you can better focus your growth hacker marketing efforts to improve revenue and ROI.

Retention 113

Retention Marketing Acquisition Channel 113

Up and Running

SEPTEMBER 22, 2021

Everyone is happy when (monthly recurring) revenue rises, but there are several more advantages beyond simply the bottom line: Brand building. Lowers churn. Every SaaS business should be tracking and monitoring its churn rate. In fact, every SaaS should be optimizing as best they can to reduce churn.

Programming 141

Programming Churn Rate Design Campaign 141

Transformify

DECEMBER 22, 2019

It gets even worse if the first version of their product is not good enough to generate revenues. Initially, lots of potential clients may be interested to try out the product because it’s new and the flow of new users may mask the high churn rate. So, how to make affiliate marketing work for you?

Affiliate 91

Affiliate Revenue Churn Rate Programming 91

ConversionXL

NOVEMBER 22, 2022

new customer aquisition, conversion rate, and churn rate ). For example, if you want to see how a landing page contributes to your goal of increasing sales, conversion rate is a good metric to track. Traffic from direct links, such as an affiliate link or news source. What’s a good bounce rate benchmark?

Metrics 105

Metrics Analytics Marketing Acquisition 105

David Teten

DECEMBER 3, 2019

Some notable metrics are revenue growth rates, free cashflow, leverage ratios, historical financing amounts, returns on marketing spend, customer acquisition costs, lifetime value of customers, customer churn rates, and team social scores. Lighter Capital, a Revenue Based Investing VC, offers a Cost of Capital Calculator.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

OCTOBER 30, 2019

The Pareto Principle states that you get 80% of your revenue from 20% of your customers. Metric examples: Monthly recurring revenue (MRR); Average revenue per account (ARPA); Engagement; Customer lifetime value (LTV); Upsell/cross-sell conversion rates. Perhaps they’re enrolled in a formal affiliate program.

Retention 101

Retention Metrics Churn Rate Acquisition 101

ConversionXL

OCTOBER 30, 2019

The Pareto Principle states that you get 80% of your revenue from 20% of your customers. Metric examples: Monthly recurring revenue (MRR); Average revenue per account (ARPA); Engagement; Customer lifetime value (LTV); Upsell/cross-sell conversion rates. Perhaps they’re enrolled in a formal affiliate program.

Retention 48

Retention Metrics Churn Rate Acquisition 48