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Shattering The Mold: Unleashing the Creator Economy in B2B Marketing

Duct Tape Marketing

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 79
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

In Google Analytics and other analytics software, overall traffic shows how many people visited or engaged with your website. Traffic from direct links, such as an affiliate link or news source. High referral traffic is an indication of strong affiliate links or media coverage. Website traffic is a digital marketing staple.

Metrics 105
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How to Build a Product Launch Strategy

ConversionXL

Your team needs clarity on and belief in what they’re selling in order to persuade others to purchase, download, or sign up. They began with 2,015 monthly downloads in September 2020. By February 2021, they had 8,918,198 monthly downloads : . But their awareness and engagement campaign is one for the record books.

Product 96
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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. As many as 97% of people read product reviews before making a purchase and 89% consider them an essential resource. . The follow-up and additional reviews speak to the consumer’s subconscious mind.

Email 136
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The Biggest Mistake Web Analysts Make… And How To Avoid It!

Occam's Razor

Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. " "Download the trial version." Affiliate links (Take Offer, Compare Rates) that link to other sites from which Credit Karma makes commissions. And in this case the cool thing is that they give you one score, the TransUnion one, for free.

Web 138
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Startup Tools

steveblank.com

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

Perhaps you wake up in the morning and walk into a store and buy new clothes (or expensive software from Oracle). Well, you can sign up to be notified of when reviews of something you are considering are posted (PS: how clever is that, and why does Amazon not do this?). There are some audiences who exhibit that behavior.

Framework 163