Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 Affiliate? That's sucking.

Analytics 99

Analytics Web Campaign PPC 99

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. Here's why I think you'll love it: Chapter 1 The Bold New World of Web Analytics 2.0. Here we go.

Analytics 71

Analytics Web Technical Review Metrics 71

Occam's Razor

SEPTEMBER 20, 2010

People driven by your offline campaigns. If you were really smart you would use campaign tagged vanity url so you can segment them!]. Free, non-campaign, traffic. In a nutshell these are people show up without invitation (email, display, social campaigns) or they are people who already know you.

Analytics 122

Analytics Software Review Campaign Flash 122

YoungUpstarts

JANUARY 29, 2018

But digital marketing is critical especially for startups because the world wide web offers the opportunity to get in front of more people while using less budget. Leveraging various online marketing strategies is critical to an overall successful campaign. Affiliate Marketing. Referral Marketing.

Affiliate 138

Affiliate Marketing Social Media SEO 138

Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

Up and Running

JULY 26, 2016

These may range from joining an affiliate marketing platform to trying new Google AdWords keywords. Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel.

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Professionals Musings

FEBRUARY 12, 2011

A translator will be able to alert you about any potential cultural issues with your web content. Good website localization also involves hosting and web infrastructure. Use local affiliate networks Online affiliate marketing is a well-established sales channel for many businesses.

Affiliate 223

Affiliate Marketing Social Media Germany 223

Up and Running

FEBRUARY 18, 2021

Finally, we can create ad campaigns that target those trial users who didn’t convert but whose purchase prediction score makes them promising candidates for purchasing the product later on. In remarketing, on the other hand, the goal is to collect emails from visitors and users and create email campaigns targeted to them.

Acquisition 127

Acquisition Cost Affiliate Customer 127

ConversionXL

MAY 19, 2020

Or maybe it’s your keyword well that’s reaching its limits, leaving you with plenty of ideas, but no clear path forward about how to prioritize them or the distribution channels for which they’re best suited. But even in these cases, opportunities likely exist to set expectations for new customers via pre-purchase blog, web, or video content.

Differentiation 129

Differentiation Sales Email Metrics 129

SVPG

APRIL 28, 2012

” – and the quote sounds like it came from a Web 2.0 Marketing communications and campaigns – advertising, email, interactive, search-engine, events etc. Vertical/affiliate/evangelist programs. The first thing John gets is a press release. The features are mixed-up. John inserts corrections. What to Do?

Product 108

Product Technical Review Marketing Affiliate 108

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

Campaign 128

Campaign Analytics Metrics Search 128

ConversionXL

JANUARY 11, 2013

It seems that everyone is running some type of online campaign nowadays. Here is our guide to running an effective and legal sweepstakes campaign online. First off, let’s define what a sweepstakes campaign is. Appsumo is an daily deals website for the coolest web apps and other digitally distributed goods.

Campaign 95

Campaign Estonia Social Media Viral 95

ConversionXL

JULY 15, 2014

What I’m talking about of course is affiliate marketing. We’ll be looking at affiliate marketing from an merchant view point. How to be successful at running your own affiliate program. But first, let’s get something straight… What Exactly Is Affiliate Marketing? How Affiliate Sales Have Grown In Recent Years.

Affiliate 111

Affiliate Programming Marketing Software Review 111

Up and Running

DECEMBER 6, 2021

Our skills and expertise go well beyond that, encompassing brand management, the art of persuasion, understanding nuanced audiences and channels, a genuine flair for language crafting and creative writing, and borderline-obsessive grammar knowledge.”. Google Analytics is free and many social channels have their own reporting pages.

Small Business 153

Small Business Marketing Software Review Technical Review 153

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 13, 2012

Such as: Get AdWords 2x more efficient on campaigns with plenty of inventory headroom so that you get 2x more signups for the same spend. Find a consistent reseller channel, like an agency who needs your service fifty times a month. Set up an affiliate program and sell bloggers and consultants on how much money they can make.

Affiliate 261

Affiliate Revenue Bootstrapping Campaign 261

ConversionXL

JUNE 24, 2020

However, it continues to poison marketing campaigns—and find its way into more and more courtrooms. This article explains what click fraud is, shows how it can impact your campaigns, and shares ways to reduce its impact on your marketing. Some businesses approach companies on the “dark web” to click on ads on their website.

PPC 121

PPC IP Idaho Non-Compete 121

Occam's Razor

JULY 18, 2011

Email remains an immensely credible and profitable channel, with an immense reach to boot. Analyzing email campaigns requires three important insights: 1. Your campaign data. Your company cross-channel outcomes data. Multi-channel customer purchase behavior, customer lifetime value. You can’t track everything.

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

SEPTEMBER 19, 2011

With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you figure out which channels to invest in more and which to kill? Oh, and the killer question… if you invest in multiple channels, how much incrementality does each channel bring to your bottom-line? The people.

.Net 119

.Net Campaign Analytics Channel 119

blog.traindom.com

NOVEMBER 29, 2010

Traindom Traindom Customer Login Sign Up Affiliates Support Information Marketing Conversations 36 places where you can submit your startup for some coverage October 4th, 2010 § 45 Photo used under Creative Commons from theparadigmshifter So you have a new startup company and want some coverage. Next Web App 25. On The App 24.

Technical Review 63

Technical Review Startup Software Review PR 63

Duct Tape Marketing

MAY 25, 2021

Active Campaign. You can create private channels to communicate directly with your clients offering them a premium level of support. Zapier moves info between your web apps automatically — like from your forms on your site to your email automation tool — so you can redirect your time saved into your business, helping it grow.

Analytics 69

Analytics Affiliate Email SEO 69

Occam's Razor

FEBRUARY 20, 2012

The single biggest mistake web analysts make is working without purpose. No going to web analytics conferences. Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. Affiliate links (Take Offer, Compare Rates) that link to other sites from which Credit Karma makes commissions. We work very hard.

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

JUNE 25, 2021

Then, answer the questions you come up with in your product launch campaign. Answering FAQs in your launch campaign can grab the audience’s attention, increase engagement, and drum up interest. You can also use a service like Wynter to run message testing and gain intel on a specific web page, ad, or email copy. .

Product 96

Product Social Media Audience Software Review 96

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. The web is changing too fast. Here are ten web analytics ground truths… 1.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

APRIL 25, 2011

That means I get to spend loads and loads of time across many industry verticals, see many many campaigns, translate many many foreign websites (thanks Google Chrome for auto-translate!) Not spending 15% of your Marketing budget, every month, on experimenting with new techniques / channels / ideas. We hate change. Super lame!

Marketing 126

Marketing Flash Analytics Web 126

ConversionXL

MAY 11, 2013

Without call tracking, you have no idea what web pages that caller has visited. Call tracking is a method of generating unique phone numbers to track the overall effectiveness of a campaign where the primary call to action involves your customer calling the business. But we don’t have to be. What is Call Tracking.

Analytics 116

Analytics Phoenix PPC Campaign 116

Both Sides of the Table

MAY 4, 2010

They were started in affiliation with IdeaLab and were the first-round lead in PayPal. Palm (acquired by HP ) – In our interview we talked about how transformational mobile computing is and why it’s different than web computing (e.g. They’ve had a total of 12 deals that have IPO’d. AppDynamics.

IPO 236

IPO .Net Venture Capital Strategic Investors 236

VC Cafe

MAY 22, 2011

SiteBlackBox is a provider of SaaS tools that monitor, secure and improve the points of touch between web applications and their users. To achieve this, PawsTrail augments the web by highlighting links that you will find most interesting, all while enabling you to keep and access your “likes” easily and discuss them with friends.

Startup 111

Startup Affiliate Social Network Database 111

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. Who is to blame?

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

JULY 1, 2008

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). Your hair is thinning from repeatedly trying to get funding for online campaigns. It is perhaps one of the last few complex nuts left to crack. Because it is hard. Not impossible. Well just assume. :).

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

FEBRUARY 26, 2020

Traffic attribution identifies which sources drive visitors to a web property. results) to the correct traffic source to compare the performance of marketing activities across various channels. You may run, for example, several Facebook campaigns. Which email campaign was this link in? It does not happen automatically.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

AUGUST 11, 2015

Campaign Cost Analysis. The All Traffic folder has Social spread out in Channels, Treemaps, Source/Medium and likely in Referrals. Insights I will use to shift my participation on both channels. That in turn will help me figure out what to amplify using social channels. Hostname [Domains with your GA code].

Analytics 60

Analytics Customer Metrics eCommerce 60

YoungUpstarts

AUGUST 25, 2020

If this communication channel is misused and the emails are sent to massive databases that do not belong to the brand, it can be invasive for the user and would fall within the Interruption Marketing. Pop-ups, banners and ads on web pages. Some appear more discreetly on the side of the web. Affiliate Marketing.

Marketing 179

Marketing Social Network Advertising United States 179

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. A value close to 1 indicates that this channel functioned equally in an assist role and as the final conversion interaction.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. You want sales, yes. It is also rude. Oh, that makes sense.

Framework 163

Framework Marketing Metrics Audience 163

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. Eric Ries, a Silicon Valley entrepreneur and author of The Lean Startup, popularized this strategy for web applications. I used a freelance web designer and I only created the core functions to create, send, and manage invoices.

Software Review 74

Software Review Software Delaware Forecast 74

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Let's do this!

Metrics 151

Metrics Web Analytics CPA 151