Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Create a segment for Organic Search traffic. More traffic, not that hard.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

JULY 12, 2010

Search engines are complicated little beings. please jump to Page 250 to learn all about data collection options, platform limitations, challenges with campaign analysis and finally reports and KPI's you should measure for mobile. A really expansive and accurate database and detection mechanism when it comes to mobile platforms.

Analytics 96

Analytics Viral Web Mobile 96

Occam's Razor

JULY 18, 2011

I dare say even more than Search (and without a shred of doubt, more than Social Media). Analyzing email campaigns requires three important insights: 1. Your campaign data. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework.

Metrics 137

Metrics Campaign Email Marketing 137

ConversionXL

JUNE 17, 2014

This problem is only compounded if you run poorly targeted ad campaigns , but that’s a conversation for another time. Use Twitter search to monitor the keywords that are relevant to your business. Finding The Raw Data To Build A Social Media Marketing Database. Building The Social Media Marketing Database.

Social Media 128

Social Media Media Marketing Database 128

ConversionXL

JUNE 17, 2014

This problem is only compounded if you run poorly targeted ad campaigns , but that’s a conversation for another time. Use Twitter search to monitor the keywords that are relevant to your business. Finding The Raw Data To Build A Social Media Marketing Database. Building The Social Media Marketing Database.

Social Media 127

Social Media Media Marketing Database 127

ConversionXL

JUNE 17, 2014

This problem is only compounded if you run poorly targeted ad campaigns , but that’s a conversation for another time. Use Twitter search to monitor the keywords that are relevant to your business. Finding The Raw Data To Build A Social Media Marketing Database. Building The Social Media Marketing Database.

Social Media 126

Social Media Media Marketing Database 126

David Teten

DECEMBER 3, 2019

I use another live Google doc to maintain my database of companies I’m marketing to other VCs. We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. Coalesce address the more general problem of searching through large data sets for best fits. 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

JUNE 17, 2014

This problem is only compounded if you run poorly targeted ad campaigns , but that’s a conversation for another time. Use Twitter search to monitor the keywords that are relevant to your business. Finding The Raw Data To Build A Social Media Marketing Database. Building The Social Media Marketing Database.

Social Media 79

Social Media Media Database Channel 79

Duct Tape Marketing

MAY 12, 2022

Like, I mean, that's the kind of thing that I think a lot of us, I think are doing that over email with campaigns that are saying like, you know, for different cohorts of subscribers, we wanna send different marketing messages. In your database is really crucial because I mean, case studies you could deliver that are different.

Customer 82

Customer Software Review Technical Review Cofounder 82

ConversionXL

OCTOBER 21, 2014

The key in understanding leads with digital analytics often starts by using campaign codes. These codes are query-string parameters assigned to particular inbound advertising campaigns in way specific to each analytics tool. Most tools can be configured to recognize campaign codes that fall outside of the default markup/format.

Analytics 113

Analytics Software Review Metadata Campaign 113

ConversionXL

JUNE 17, 2014

This problem is only compounded if you run poorly targeted ad campaigns , but that’s a conversation for another time. Use Twitter search to monitor the keywords that are relevant to your business. Finding The Raw Data To Build A Social Media Marketing Database. Building The Social Media Marketing Database.

Social Media 69

Social Media Media Marketing Database 69

YoungUpstarts

AUGUST 25, 2020

If this communication channel is misused and the emails are sent to massive databases that do not belong to the brand, it can be invasive for the user and would fall within the Interruption Marketing. To prevent users from perceiving our advertising as SPAM, we must think, define and configure our campaigns well. . Content Marketing.

Marketing 179

Marketing Social Network Advertising United States 179

Occam's Razor

JULY 1, 2008

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). Your hair is thinning from repeatedly trying to get funding for online campaigns. What do I mean by that (to those of you who are not database geeks)? Because it is hard. Not impossible.

Analytics 116

Analytics Conversion Campaign Redemption 116

VC Cafe

SEPTEMBER 5, 2012

On top of this, they layer the discipline of direct marketing, with its emphasis on quantitative measurement, scenario modeling via spreadsheets, and a lot of database queries. You can do this very easily by running a Google Adwords campaign. accessible to search engines, sitemap.xml), fresh (i.e. Rinse and repeat.

API 167

API Viral Startup Retention 167

crowdSPRING Blog

MARCH 14, 2019

Most real estate agents operate as self-employed business owners affiliated with a licensed real estate brokerage. The SBA’s database lets you search for licensing requirements by state and business type. Consider using email campaigns featuring enticing perks or freebies for the first number of clients to refer you business.

Business Plan 79

Business Plan Limited Liability Company Small Business Sales 79

ConversionXL

JANUARY 2, 2020

From start to finish: data collection; extract, transform, and load; Google BigQuery processing; and application—refining campaigns or reporting. Those sources could be: Organic search; Social media; Referral and affiliate links; Banner ads and retargeting ads. browser, region, etc.), What machine learning changes.

Artificial Inteligence 91

Artificial Inteligence SQL Algorithm Analytics 91

Occam's Razor

APRIL 5, 2010

Some Marketers / Analysts use Click-thru Rate (CTR) to measure success of their acquisition campaigns. A fraction of those Marketers / Directors will calculate Conversion Rates for those marketing campaigns. Take a snapshot of your customer database for the past 2 years and it may look like this: That is an average.

Analytics 135

Analytics Customer CPA Acquisition 135

Entrepreneurs-Journey.com by Yaro Starak

AUGUST 12, 2010

Finally, after repeat recommendations from countless internet marketing experts stating that the “money is in the list&# and similar comments from successful entrepreneurs, claiming your “business is only as good as your database&# , I realized there might be something to this idea. Recruit affiliates to promote your resources.

Email 103

Email Affiliate Lead Generation Social Media 103

Occam's Razor

MARCH 22, 2011

From this post: Improve Search Marketing Conversion Rates through Email Registration. Today when we measure our Cost Per Acquisition (CPA) for our campaigns (Search, Email, Affiliate, whatever), we just think of the macro-conversion and, perhaps worse, we think only of that session / visit. Lessons: 1. Makes sense?

Web 87

Web CPA Analytics Affiliate 87

Occam's Razor

FEBRUARY 9, 2015

Search/Keyword Competitive Performance. The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. On that note… If you search through the 300 posts I've written thus far (this one is 301!), Tools used in this post.

Metrics 60

Metrics Analytics Non-Compete Search 60

steveblank.com

JULY 8, 2011

Simple editing. WebSequenceDiagrams - sketch sequence diagrams. automatic links to generated images Rietveld - asynchronous code reviews on changesets Tech*if*er0*urs – blog on roadmap for learning rails Best free programming books Project Management Basecamp - web-based project management and collaboration tool.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

www.vccafe.com

MARCH 11, 2013

Whether you’re wondering what site search you should use or what is the best email marketing tool, knowledge is power. From premium paid subscription databases to free tools showcasing new startups and startup maps, The Ultimate Startup Intelligence Tools List is guaranteed to help you get your research done. Ad Promotion.

Software Review 53

Software Review Technical Review Startup 53