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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Definitely make #CXLLive a priority in 2023. (It The marketing team should create its own momentum through feature launches, content campaigns, product launches, and announcements. And the content you create will differ depending on the channel: long-tail, pain-point content for SEO, or conversion-engineered landing pages for PPC.

B2B 94
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Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

As if that was not sad enough, even people who do know what the definition of Direct traffic is rarely focus on it or work hard to tease out the opportunity that exists in Direct traffic. So let's look at the definition, to make sure we understand, at least on paper, what this traffic is supposed to be. Definition.

Analytics 122
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A Primer to Setting Up Your Own Affiliate Marketing Program

ConversionXL

What I’m talking about of course is affiliate marketing. We’ll be looking at affiliate marketing from an merchant view point. How to be successful at running your own affiliate program. But first, let’s get something straight… What Exactly Is Affiliate Marketing? How Affiliate Sales Have Grown In Recent Years.

Affiliate 111
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Digital marketing metrics are values that are used to track and measure campaign performance. With this in mind, let’s look at 13 digital marketing metrics to track for campaign effectiveness. What is Click-Through Rate?

Metrics 105
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Web Analytics Technical Implementation Best Practices. (JavaScript Tags)

Occam's Razor

4: What’s your unique page definition? # I am not affiliated in any way this this company and do not benefit in any way from recommending them. 4: What’s your unique page definition? Source attributes : where do people come from (websites, campaigns, search engines etc etc). 3: Tags should be inline. #

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Why Partnerships Are The Future Of Marketing

Duct Tape Marketing

Let's define partnerships in your view because there's a lot of definitions. So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B. I think it became known as like a certain type of partner set who were like professional affiliates.

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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

In a recent post, Multi-Channel Attribution: Definitions, Models and a Reality Check , I outlined three distinct attribution challenges. Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? Grab a Red Bull. Let's go!

Channel 161