ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Occam's Razor

SEPTEMBER 20, 2010

We use redirects / vanity urls in our multi-channel campaigns , in our display or search campaigns or even just for the heck of it. If they are like every other company that obsesses with PPC and Yahoo! Visit 2: Came from Affiliate Campaign click. Affiliate Campaign: Visits: 2 See how that works? That is not an issue.

Analytics 122

Analytics Software Review Campaign Flash 122

Occam's Razor

JANUARY 6, 2010

One was extolling the wonderfulness of their multi channel campaign tracking. No amount of great multi channel tracking will save this company, they suck at the basics. They did have PPC ads, which I click on the ad for specific product they land me on generic nonsense pages. That's sucking. That's sucking.)

Analytics 99

Analytics Web Campaign PPC 99

Occam's Razor

NOVEMBER 13, 2009

The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. I am a Mechanical Engineer with a MBA, a late covert to the power of understanding the super sexy "why" by leveraging lab usability studies, surveys, card sorts, online remote testing and more. I am out of breath!

Analytics 71

Analytics Web Technical Review Metrics 71

Occam's Razor

JULY 22, 2013

Then there is Agile for engineering. Identify gaps in our content/engagement/channel strategy on the web, 2. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. Why is it that your Affiliate program is targeted only to the bottom of the Do stage?

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You'll see in an instant the very cool things you can track and analyze… With a little bit of smart tagging you can track your internal promotions ( buy one Make America Great Again hat and get one Stronger Together hat free! ), transactions with coupon codes, affiliate sales and more.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

FEBRUARY 26, 2020

results) to the correct traffic source to compare the performance of marketing activities across various channels. If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? How are they arriving at our website? utm_medium.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. How do you measure success of a online webinar? Do your happy dance!

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

JULY 1, 2008

The effort you invest in measuring offline impact will finally help your company understand how valuable the online channel is (or not!). Tips for measuring offline impact ("conversions) of your online channel: Some of these you might have heard of before, others might be new to you. Two words: Primary Key. Really not a big deal.

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

FEBRUARY 20, 2012

Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. Affiliate links (Take Offer, Compare Rates) that link to other sites from which Credit Karma makes commissions. Competition (who comes up first consistently, ppc and organic). No credit cards required to sign up! Sign up today! " Et al.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

JUNE 6, 2007

If you have fifteen years of experience you'll still learn loads from chapters that cover holistic search analytics (internal, SEO, SEM/PPC) and Statistical Significance and Multi Channel Marketing Analytics and Advanced Conversion Rate measurement and more. Bonus: Interactive CD.

Analytics 60

Analytics Web Affiliate Metrics 60

Occam's Razor

MAY 18, 2010

The multi-channel strategy you are executing is unique. This would include campaigns you run, like pay per click marketing (PPC), email, affiliate deals, display / banner ads, facebook marketing campaigns. Acquisition also includes search engine optimization (SEO), because it is an activity on which you spend time and money.

Analytics 123

Analytics Web Acquisition Metrics 123

marketingland.com

OCTOBER 8, 2012

Affiliate Marketing. Marketing Biz: Personalization, MindMeld & Tumblr Metrics Affiliate Marketing Down Under: Australia’s Untapped Opportunities 8 Ways We Deceive Ourselves With Metrics (And How To Avoid Them), Part I Designing For Dynamic Email Messages The Content Boss: Who Heads Content Marketing And What Falls Into Their Purview?

Metrics 47

Metrics Analytics Search Affiliate 47

sharkseo.com

NOVEMBER 29, 2010

While there are a huge number of intricacies with search engine optimisation, the basics are to find the right key phrases to target, to include those terms on the page naturally and within the page title and, of absolutely massive importance, to get other sites to link to you. It’s quite important to build a site platform that is scalable.

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

marketingland.com

JULY 11, 2012

Affiliate Marketing. Learn a lot from reading Marketing Land and Search Engine Land? Search Engine News, SEO & PPC Info. Recent News at Search Engine Land : Yahoo Answers Hits 300 Million Questions, But Q&A Activity Is Declining. See more at Search Engine Land. Social Media |. Search Marketing |.

Email 49

Email Mobile SEO Search 49

Occam's Razor

FEBRUARY 9, 2015

The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. My reply to them is: If search traffic is profitable for you, and PPC delivers profitable traffic, why would you let your competitor win? million Unique Visitor. How lovely.

Metrics 60

Metrics Analytics Non-Compete Search 60