Affiliate Conversion CPA Metrics 
www.clickz.com
JANUARY 7, 2013
Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. CPM Calculator CPA Calculator Website Optimization ROI Calculator. CPM Calculator CPA Calculator Website Optimization ROI Calculator. Ad Industry Metrics. Conversion & ROI. SEO Paid Search Search Marketing.
Occam's Razor
AUGUST 12, 2013
MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). But how do we distribute credit for the conversions across all those channels? Hurray, hurray! • It is sweet.
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Occam's Razor
AUGUST 9, 2016
Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.
Occam's Razor
DECEMBER 12, 2011
I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.
Occam's Razor
APRIL 5, 2010
A fraction of those Marketers / Directors will calculate Conversion Rates for those marketing campaigns. And if they measure Micro Conversions they deserve our love AND respect for exhibiting savviness by using economic value.]. That is focusing on real success, not simply the first conversion (the one night stand!).
Occam's Razor
MARCH 22, 2011
Compute Actual Cost Per Acquisition Post-Facto Including Micro-Conversions. From this post: Improve Search Marketing Conversion Rates through Email Registration. CPA might sound huge (or not depending on your margin), but on the surface it seems a lot. An immediate implication is that if at a CPA of $16.7 Stay with me.
Occam's Razor
JULY 26, 2010
Don't focus just on the quote (the part the site does), include the final conversion to a paying customer (even if that data is offline). Here's what you are focusing on (and it is good): All my experience in these things suggests that it is dangerous to think that the Conversions column is representative of the final outcome.
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