Occam's Razor

AUGUST 12, 2013

Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? It is not possible to force people down that path!

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. But they don't realize the cost. strategies).

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

MARCH 20, 2015

If it would take too long (more than 4-6 weeks), you need to re-evaluate the cost of your time. Use enhanced ecommerce and product performance metrics like propensity to purchase – which products are most viewed and engaged with? The concept of regret: the cost of trying to figure out which variation is best.

Analytics 48

Analytics Texas Conversion Mobile 48

Occam's Razor

JULY 1, 2008

Or there are people who will get their tech support question answered and as a result not call you on the phone (saving you $50 it costs you to answer the phone). Or help someone learn about your company and then apply for a job (saving you $2,500 in recruiting cost per person!). Nice ain't it?

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

MARCH 25, 2013

It’s common knowledge within PPC advertising circles that pointing your ad directly to your homepage is a no-no. Generally speaking, this page is used for publishing various affiliate offers such as software, ebooks and books, information courses, or physical products. Sugarrae’s Affiliate Marketing Category.

Conversion 126

Conversion Affiliate Social Media Social Network 126

Occam's Razor

MAY 18, 2010

This would include campaigns you run, like pay per click marketing (PPC), email, affiliate deals, display / banner ads, facebook marketing campaigns. If you do your analysis right you can lower cost (by identifying and eliminating the losers!) Coupon affiliates. "Social to your website. " Bam! Paid search.

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis. Visitor/Audience Type Profile Analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." " Another example is: "I recommend a shift of $150k from our Display budget to our Affiliate budget to increase profitability of our purple pants." Pick hard metrics to designate as your key performance indicators.

Analytics 140

Analytics Web Metrics DC 140

ConversionXL

MARCH 5, 2014

That it costs 5-7x more to acquire a customer than it does to retain one isn’t entirely true. The origins of this myth can be traced back to the 1980′s when the Technical Assistance Research Project published research that stated the cost of customer acquisition vs the cost of customer retention was significantly higher.

Customer 133

Customer Churn Rate Retention Acquisition 133