ConversionXL

MAY 27, 2022

The metrics. Vanity metrics are less important. Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. They used this to their advantage, hosting webinars with affiliate partners and using their influence to drive sales.

Demand 115

Demand Affiliate Audience Leadership 115

Hearpreneur

JANUARY 25, 2023

15- Affiliate marketing Photo Credit: Camilo Atkinson Affiliate marketing and signing up for affiliate programs is one of the best passive income-generating businesses you can start in 2023. All you need is a niche website or an engaged community where you can post product or service reviews with affiliate links.

Software Review 117

Software Review Technical Review Artificial Inteligence Entrepreneur 117

leananalyticsbook.com

AUGUST 19, 2012

The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company. Lean Analytics Book.

Metrics 58

Metrics Clickthrough Lean Analytics 58

SoCal CTO

AUGUST 4, 2011

What are your key Startup Metrics ? Affiliate tracking? Analytics/Metrics - what are the key startup metrics that you will need to track? Are there specific metrics needed for future funding rounds or for operations? How will we address these without significant cost? Who are the other stakeholders involved?

Developer 396

Developer Founder Viral Oauth 396

SoCal CTO

AUGUST 4, 2011

What are your key Startup Metrics ? Affiliate tracking? Analytics/Metrics - what are the key startup metrics that you will need to track? Are there specific metrics needed for future funding rounds or for operations? How will we address these without significant cost? Who are the other stakeholders involved?

Developer 384

Developer Founder Viral Oauth 384

Up and Running

SEPTEMBER 10, 2021

This can be direct business partners, vendors, or even affiliates that you identify a mutual benefit from sharing data. While the data that you care about will likely differ based on your business type, you can bucket it all under general customer satisfaction metrics. How to choose a CRM for your business.

Management 116

Management Customer Software Review Technical Review 116

YoungUpstarts

AUGUST 24, 2015

To generate greater revenue, one could adopt three key principles: Price one’s product or service in relation to its benefit and not costs of production; Offer customers a limited range of prices; and. Partnerships such as affiliate programmes may also work. The point here is to keep one’s liabilities to a minimum. 3 The Long Haul.

Technical Review 100

Technical Review Software Review South Carolina Startup 100

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. To offset these costs, you need to earn more repeat purchases from existing customers. That means better margins, more profitability, and cost-efficient scaling. Cohort metrics can help drive more repeat customers.

Retention 126

Retention Analytics Campaign eCommerce 126

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis. The metric being displayed is Visits.

Metrics 60

Metrics Analytics Non-Compete Search 60

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 17, 2011

As a preamble to the metrics, it’s useful to know what you’re measuring and why it’s vital. We had a spike in this metric in February at WP Engine when our Internet provider themselves had a datacenter-wide catastrophe which brought us down for twelve hours; of course not all spikes will have such obvious causes.

Business Model 245

Business Model Metrics Engineer Technical Review 245

YoungUpstarts

MAY 12, 2017

Using dashboard metrics, appointed officers within your organization would be able to identify opportunities likely to come up in the near future. It has been said that it cost five times as much to attract new business than to retain those you already have on as clients. Some even have facilities for third-party affiliates.

Startup 124

Startup Retention Cloud Affiliate 124

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Cost Per Acquisition.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. What consideration state might someone be in?

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

OCTOBER 10, 2011

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. That is why I love this metric.

Social Media 165

Social Media Metrics Conversion Media 165

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). We mis-align metrics and dimensions across Users, Session, Hits. Campaign Cost Analysis. Key Metrics: Map Overlay Visualization. Explore here: Dimensions & Metrics Explorer.

Analytics 60

Analytics Customer Metrics eCommerce 60

VC Cafe

SEPTEMBER 5, 2012

1) It all starts from the Growth Hacking Funnel - in the early stages, startups should not just focus on top/bottom line metric like unique users and revenue. KISS Metrics – How to Run A/B Tests that Get REAL Results. Dave McClure’s presentation on startup metrics start here: A framework for thinking about stats.

API 167

API Viral Startup Retention 167

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. But they don't realize the cost. strategies).

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

DECEMBER 3, 2018

Even in this obscure niche, their napkin-math suggested that improper moisture management cost companies $1 billion in repair and replacement costs each year. But, ultimately, it generates paying customers—and that’s the only metric that really matters. It generates lots of irrelevant traffic.

B2B 133

B2B Marketing SEO Search 133

Up and Running

MAY 23, 2016

The software was sold based on installation cost running on local servers for enterprises—which was very, very expensive. Estimating Realistic Startup Costs. There are many ways to market a SaaS product—from paid advertising and affiliate partnerships, through active outreach to media outlets, and content marketing.

Software Review 74

Software Review Software Delaware Forecast 74

Occam's Razor

AUGUST 12, 2013

And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really. That is so cool. Campaign is defined as anything but Direct traffic. Tag your Bing campaigns.

Channel 161

Channel Analytics Campaign Conversion 161

David Teten

DECEMBER 3, 2019

Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking. Capital has built a free online tool for founders to calculate their cost of capital. Lighter Capital, a Revenue Based Investing VC, offers a Cost of Capital Calculator.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Up and Running

JULY 26, 2016

These may range from joining an affiliate marketing platform to trying new Google AdWords keywords. This is when metrics come into play. Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. See Also: The Top 10 Tools for Tracking Your Web Metrics.

Revenue 60

Revenue Acquisition Channel Campaign 60

Up and Running

SEPTEMBER 22, 2021

Like any other user acquisition channel, your efforts need to be cost-efficient. It’s not out of the norm to have initial setup costs and show ROI early into your first campaign. Cost-efficient user growth. The advantages are apparent, and the metrics are ready to be calculated and measured. Two-sided incentive.

Programming 141

Programming Churn Rate Design Campaign 141

ConversionXL

OCTOBER 30, 2019

Metric examples: 30-day retention, 60-day retention, 90-day retention, 120-day retention, etc. Metric examples: Login frequency and consistency; Frequency of value experience; Product usage (e.g., Perhaps they’re enrolled in a formal affiliate program. Metric examples: Customer save rate; Customer churn rate; Re-engagement rate.

Retention 101

Retention Metrics Churn Rate Acquisition 101

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. Never bother to do a online usability study (it just costs $20 a pop!!). If you don't kill 25% of your metrics each year, you are doing something wrong. our measurement strategies 2. success measures.

Analytics 118

Analytics Web Metrics Channel 118

The Next Web

MAY 26, 2013

There’s no magic metric in software startups (so don’t let anyone convince you there is). That said, it’s crucial to have a core KPI (key performance indicator) to benchmark your progress, and it’s typically ideal that such a metric be a revenue lever. Provide customer acquisition costs.

Software 151

Software Forecast Startup Exit Strategy 151

ConversionXL

OCTOBER 21, 2014

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. If every business were as “data-driven” as they claimed & held actually held accountable to increasing quantifiable metrics – a lot of people would be out of a job. 15% of companies don’t track ROI (Return on Investment). Conclusion.

Analytics 113

Analytics Software Review Metadata Campaign 113

Occam's Razor

JANUARY 24, 2011

Surely not using horrible metrics like Page Views, right? To answer that question I signed up for an affiliate account with Amazon and added my affiliate id to the outbound link. Compute conversion for online, identify costs saved due to non-payment of bounty, identify goal value! Not through data pukes.

Analytics 122

Analytics Conversion Affiliate Web 122

ConversionXL

JANUARY 18, 2022

They know there are affiliate links. When someone shares your YouTube video on Twitter, you can track that metric. When people share your content with like-minded groups on social media, it helps build affiliation and keeps you top-of-mind. They know there’s pay-to-play stuff. Around 77.5%

Social Media 145

Social Media Audience Media Marketing 145

A Smart Bear: Startups and Marketing for Geeks

JANUARY 13, 2015

Often your best estimate of any metric or market behavior or business model component is at best accurate within a power of ten, for example “expected conversion rate between 0.5% and 5%” or “cost to acquire a customer between $50 and $500″ or “average monthly revenue per customer between $20 and $200.”

Business Model 120

Business Model Affiliate Startup Bootstrapping 120

crowdSPRING Blog

MAY 1, 2013

We’ll look at relevant metrics to help you assess whether a specific marketing channel could work for you, and also highlight additional resources to help you get a better understanding of that channel. Affiliate Marketing. Affiliate marketing is a type of referral marketing. Online Marketing. Tradeshows.

Small Business 107

Small Business Marketing Affiliate PPC 107

Startup Lessons Learned

MAY 29, 2020

It's been an incredibly useful resource for me and the projects that I've been affiliated with. The most important thing when you look at any project, you look at the growth, and the metrics change over time. The first metrics were number of projects created. The affiliate network was like an ad network for e-commerce.

Romania 60

Romania Silicon Valley Matching Cofounder 60

Up and Running

DECEMBER 14, 2016

If our readers choose to learn more or purchase from links to our partners, sometimes we earn affiliate commissions that support Bplans’ mission. There are metrics to review. We work with like-minded partners who also want to help your businesses succeed by providing the best tools and content for the job.

Email 60

Email Small Business Marketing Campaign 60

ConversionXL

MARCH 20, 2015

If it would take too long (more than 4-6 weeks), you need to re-evaluate the cost of your time. Use enhanced ecommerce and product performance metrics like propensity to purchase – which products are most viewed and engaged with? The concept of regret: the cost of trying to figure out which variation is best.

Analytics 48

Analytics Texas Conversion Mobile 48

Occam's Razor

JANUARY 6, 2010

Take a week to segment that data and find out how to save 10% of the cost. No longer can tools or "analysts" just puke 15 metrics on a report and hope to survive. Here is a post with seven different strategies: Brand Measurement: Analytics & Metrics for Branding Campaigns. Find the biggest abandonment page.

Analytics 99

Analytics Web Campaign PPC 99

Occam's Razor

JULY 12, 2010

I threw out the world class tool, purchased ClickTracks for a fraction of the cost and put money into Analysts and boom! Please click on the above image for a higher resolution version , including all the other metrics.]. Click on the image for a higher resolution version , along with a peek at other metrics.]. Why is this cool?

Analytics 96

Analytics Viral Web Mobile 96

ConversionXL

OCTOBER 30, 2019

Metric examples: 30-day retention, 60-day retention, 90-day retention, 120-day retention, etc.; Metric examples: Login frequency and consistency; Frequency of value experience; Product usage (e.g., Perhaps they’re enrolled in a formal affiliate program. LTV is a complex, advanced metric. Image source ). Renewal rate.

Retention 48

Retention Metrics Churn Rate Acquisition 48