Affiliate CPA Media Web 
www.clickz.com
JANUARY 7, 2013
Media Planning Media Buying Publishing Display Advertising Video Mobile. Social Media Community Management Social Commerce Social Integration Social Media Smarts. CPM Calculator CPA Calculator Website Optimization ROI Calculator. 7 Social Media Tactics Your 2013 Budget Needs to Succeed [Research].
Both Sides of the Table
FEBRUARY 21, 2010
Search will remain big but stream is an increasing method of discovering information and therefore driving web traffic. They already had a completed product and a distribution deal with the largest affiliate network company, Commission Junction. The affiliate networking market alone is about a $2 billion industry now.
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Occam's Razor
AUGUST 12, 2013
I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). This is the standard attribution model in all web analytics tools. Time to burst your bubble just a little.
ConversionXL
FEBRUARY 26, 2020
Traffic attribution identifies which sources drive visitors to a web property. If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity.
Occam's Razor
DECEMBER 12, 2011
Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA. If your product costs you $15 to make then, in the above scenario, you are shipping a crisp $5 bill along with every Social Media order! Standard metric in every web analytics tool worth anything.
Occam's Razor
MARCH 22, 2011
Today when we measure our Cost Per Acquisition (CPA) for our campaigns (Search, Email, Affiliate, whatever), we just think of the macro-conversion and, perhaps worse, we think only of that session / visit. CPA might sound huge (or not depending on your margin), but on the surface it seems a lot. Simplifying the scenario a bit.
Occam's Razor
APRIL 5, 2010
A smaller percent of those Marketers / Web Analysts will move beyond clicks and measure Visits / Visitors and Bounce Rates to measure success. But as we drill deeper into worse performing media, or pay out for lower-volume-lower-relevance search terms, our cost per sale gradually rises. Lovely, warm hugs and smiles for them.
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