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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Bo Bennett once said, “Affiliate marketing has made businesses millions and ordinary people millionaires.”. Of course, affiliate marketing has this mysterious aura about it. What Is Affiliate Marketing? Some people confuse affiliate marketing with referral marketing. You start with two affiliates: Kim and Jim.

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Advice From a Successful Female Business Owner: “Don’t Wait Until You are at the Top of Your Game to Get Covered”

Women Entrepreneurs Can

That’s when, Stephens’ mentor and CPA introduced her to the concept of a captive. A captive insurance company is a real insurance company created by a business or its owners to primarily provide property and casualty insurance to affiliated businesses. After a booming first decade in business for Proje Inc.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. The spread between your LTV and blended CPA determines either your profitability or your rate of growth, and a high valuation depends on balancing these two factors.

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Seven Steps to Better Board Recruitment

Board Effect

Guidestar suggests organizing board members by categories that include industry, age, ethnicity, affiliations and anticipated roles. It’s possible a CPA aims to augment her financial expertise by leading a strategic planning process, so don’t assume she wants to serve as board treasurer on her personal time.

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7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

CPM Calculator CPA Calculator Website Optimization ROI Calculator. She has over 20 years experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics. Affiliate Marketing: What Marketers Need to Know From 4 Experts. More Categories.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

They already had a completed product and a distribution deal with the largest affiliate network company, Commission Junction. The affiliate networking market alone is about a $2 billion industry now. This form of advertising is know at CPA (cost per action). It should lead to higher conversion rates and happier customers.

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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

Apply the right model and you will not only distribute conversions across multiple touch points, but you can also look at the impact on the CPA (this really is OMG, I peed in my pants a little cool). So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really. You do too. #3.

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