Both Sides of the Table
APRIL 15, 2010
Bill Gross is the man responsible for the overwhelming amount of monetization on the web. In fact, their affiliate partners dissuaded them from doing so. So when Google started pushing AdSense (ads for affiliate or 3rd party sites) they had a HUGE cost advantage. So when they fight for affiliate deals (Seesmic, TweetDeck, etc.,
ConversionXL
JANUARY 24, 2014
It’s Not A Conversion Problem, It’s A Customer Development Problem. Think About Customer Experience, Not Just Conversion Optimization. Affiliates. ” Interestingly enough, I just read a case study about a comedian leveraging his Facebook network to promote his web-series. Channel Partners.
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YoungUpstarts
SEPTEMBER 12, 2012
When the results were compared with ordinary product development projects at 3M, the differences were dramatic: Lead-user innovations achieved average revenue of $146 million in their fifth year, compared with $18 million for internally generated innovations. Many firms are getting nowhere with their web and social media marketing efforts.
YoungUpstarts
OCTOBER 12, 2012
Find and leverage your customer influencers. Many firms spend lots of resources pursuing outside influencers who’ve gained a following on the Web and through social media. A better approach is to find and cultivate customer influencers and give them something great to talk about online.
Startup Lessons Learned
SEPTEMBER 22, 2008
Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Expo SF (May.
VC Cafe
SEPTEMBER 5, 2012
Startups should take this principle and translate it into user activation and retention: Include logos – startup was featured in TechCrunch, the Next Web, New York Times etc or main clients/partners include Google, Adobe, Nike etc. While it usually requires permission from the brand, logos instill a sense of security to users.
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