Steve Blank
JUNE 8, 2021
Unlike traditional demo days or Shark Tanks which are, “Here’s how smart I am, and isn’t this a great product, please give me money,” a Lessons Learned presentation tells the story of a team’s 10-week journey and hard-won learning and discovery. . – while simultaneously building a series of minimal viable products.
ConversionXL
FEBRUARY 3, 2022
Common assets for SaaS companies include: Free trials Product demos Freemium offers with limited features Webinars How to guides Whitepapers. Founder Nathan Barry reached out to bloggers and set up Skype demos: “They loved the idea for the product, but the biggest objection was that it was too much work to switch email providers.
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ConversionXL
NOVEMBER 23, 2022
It has high close rates and shorter sales cycles, and some of the usual metrics are lagging indicators (demos attended, proposals sent, and average deal size). If you target demand capture, you need to use intent channels that include paint point SEO, PPC, review websites, affiliates and aggregators, or intent data.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
Maybe you'll even get a wobbly demo. We're going to use an affiliate program so our customers sell it for us.". It sounds simple: The average cost of acquiring a customer is $C (advertising, sales, support, doing demos) and the lifetime revenue you get from that customer is $R, so if C < R you have a business.
ConversionXL
NOVEMBER 12, 2018
The “Referral ID” field is also unnecessary, but it’s probably there for affiliate reasons. It’s easy to give affiliates the Referral ID and tell their customers to use it during the registration process. Easy for the affiliates, but not useful for end users.). Why not tell me that upfront? Have one or the other, not both.
Startup Lessons Learned
NOVEMBER 22, 2013
Among the dozens of recent examples we’re aware of, here are just a few from 2013 alone that make the point: TechCrunch Disrupt kicked off with hackathon demos that included an app called “Titstare” and, separately, a guy on stage simulating masturbation. Whether intended as jokes, plenty of people saw them as far from funny.
David Teten
MAY 7, 2019
We build a basic deck together and ideally a simple demo. Please note this is a personal initiative, not an initiative of any of the VC firms or other institutions with which I am affiliated. This work is unpaid. Once we’ve executed all the steps above, we go to VCs and raise seed capital of $1-2m. We’re off to the races! Sounds great!
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