Affiliate Design SEM SEO 
Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For Neopets, its simply a side-effect of their game-like product design. But its not really viral growth, even when its exponential.
This is going to be BIG.
FEBRUARY 26, 2010
Knewton's Online Marketing Director is the key partner to the VP, Online Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email. This person is also creative, curious and always looking for new ways to engage our customers.
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crowdSPRING Blog
MAY 1, 2013
There are two distinct forms of search engine marketing: organic (search engine optimization or SEO) and paid (pay-per-click or PPC). SEO focuses on optimizing the site to increase the site’s ranking in search engine results (SERPs) so that more customers will click on the results and visit the company’s site. Display Ads.
Up and Running
JULY 26, 2016
Just for reference, Slidebean is a SaaS presentation software where users can add content, and a finished presentation is designed automatically. Nov-15: Graphic Designer (growth/product). These may range from joining an affiliate marketing platform to trying new Google AdWords keywords. Google AdWords or SEM (expensive).
Seeing Both Sides
FEBRUARY 25, 2016
As part of an entrepreneurial research effort for Harvard Business School, we interviewed more than a dozen Growth Managers at fast-growing startups and explored what they are doing to design a growth function within an organization. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships.
Seeing Both Sides
FEBRUARY 25, 2016
As part of an entrepreneurial research effort for Harvard Business School, we interviewed more than a dozen Growth Managers at fast-growing startups and explored what they are doing to design a growth function within an organization. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships.
YoungUpstarts
APRIL 26, 2016
This is driven by the fact that a company’s mobile site is intimately connected with all its marketing activities including email, SEO/SEM, affiliates, etc. In fact, across industries, the Web drives 2x the site traffic of apps according to a recent Morgan Stanley report.
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