Remove Affiliate Remove eCommerce Remove Naming Remove PPC
article thumbnail

Google Analytics Health Check: Is Your Configuration Broken?

ConversionXL

Is PPC data showing in Google Analytics? Is eCommerce tracking turned on? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? PPC Keyword ID’s Visible on Landing Pages. Offline marketing, newsletters, social media, affiliate links, etc. Duplicate eCommerce Data Not Filtered.

article thumbnail

Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

They need a solution and your name pops up into their head and they type. That little bit of extra intent, when compared to other visitor segments, is the reason that conversion numbers (on ecommerce or non-ecommerce sites) for clean direct traffic usually look like these. Visit 2: Came from Affiliate Campaign click.

Analytics 122
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Partnerships Are The Future Of Marketing

Duct Tape Marketing

So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B. I, I think there is this convert urgents where affiliate marketing was a model that used technology to, to work with partners at scale. You say you'll pay me 10 bucks. I'll promote.

article thumbnail

13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105
article thumbnail

See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. They'll lead you to these discussions… Why is it that PPC is only targeted to people who are looking to buy right now when there are 14.6 PPC works for Think and See stages. Oh, that makes sense.

Framework 163
article thumbnail

Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. Personalization starts with a name in the subject line: “Smiles Davis, see what you’ve accomplished with emfluence!”. Again, the recipient is addressed by name. Image source.

Email 136
article thumbnail

UTM Parameters: A Complete Guide for Traffic Attribution

ConversionXL

The utm_source value tells Google Analytics the name of the website with the link that the user clicked. The value of utm_source should be the name of the platform or tool that’s used to create the medium (e.g., How are they arriving at our website? The utm_medium value identifies the communication channel used to create the source.

Analytics 118