Occam's Razor

JULY 22, 2013

If we work in sales, all we care about are sales touch points. And that comes before you think about marketing/sales/advertising/billboards/tv. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. You want sales, yes. It is also rude. Oh, that makes sense.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

AUGUST 11, 2015

It should not matter that my insights and guidance above are for a content site and you have an ecommerce website. You can use the same process, for your hardcore ecommerce money making venture, to identify actionable insights. All you people (like me) with non-ecommerce websites, hang in there. We'll come back to it.

Analytics 60

Analytics Customer Metrics eCommerce 60

Entrepreneurs-Journey.com by Yaro Starak

MARCH 25, 2011

If you’re brand new to Internet marketing and you don’t know your PayPal’s from your Clickbanks, or your PPC from your SEO, eBay is definitely a great place to learn some basics. It was a very simple card shop made up of text listings of the cards I had for sale, the quantity available and the cost per card or per pack.

Affiliate 112

Affiliate Internet Software Review Advertising 112

ConversionXL

OCTOBER 4, 2021

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. Instead, Talu Tales is delivering a valuable experience that can be nurtured towards a sale. Discuss campaign results with sales and support teams to discover the why behind the what.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

JUNE 6, 2007

The book contains a jumpstart guide for any business to get off to a flying start on day one (jump to Chapter 7), as well as for ecommerce sites or those that just do Support and of course a blogs. There are four important factors that might work against lots of sales of this book. Bonus: Interactive CD.

Analytics 60

Analytics Web Affiliate Metrics 60

Occam's Razor

JULY 1, 2008

But the rest probably got what they were there for and your website was helping them by doing all those "jobs" as well, along with pure ecommerce. Your ecommerce website is helping people who will only do research online and then buy stuff in a store. 5: Leverage onexit online surveys (or Point Of Sale surveys)!

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

FEBRUARY 26, 2020

For example, imagine it’s mid-November and you share a link in a Facebook group to drive traffic to your winter sale promotion. The UTM Parameters on the link might look like this: [link] facebook &utm_medium= social &utm_campaign= winter-sale &utm_term= shop-now-40-off &utm_content= facebook-group-title_november.

Analytics 118

Analytics Campaign Email Channel 118

ConversionXL

MARCH 20, 2015

Zalando has seen huge growth in Europe, overtaking many established, big ecommerce companies. Is the page part of the sales funnel? ecommerce site) – the order in which the search results are presented is typically far more important than the search itself. Sales and customer support people > LISTEN to them.

Analytics 48

Analytics Texas Conversion Mobile 48

Occam's Razor

APRIL 21, 2014

How do you come up with compelling analytics KPIs if there isn't a simple relationship between online activity and profit, for example when you sell online content via a traditional offline annual subscription sales process?? Typically this will apply to Paid Search, Affiliates, Email Marketing, Social Media, and Display campaigns.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

JULY 31, 2006

For non-ecommerce websites it can be number of people who completed a task, so for a support site the number of people who got to a faq or a answer or a knowledge base article (this is a really crude measure of success for a support site but it is something). Are you spending excessively on PPC (Pay Per Click)? That is just a start.

Analytics 115

Analytics Conversion PPC Metrics 115

Occam's Razor

MAY 18, 2010

This would include campaigns you run, like pay per click marketing (PPC), email, affiliate deals, display / banner ads, facebook marketing campaigns. Coupon affiliates. "Social or even on ecommerce websites (more pages views the deeper you sink your hook into the visitor, engagement baby !). to your website.

Analytics 123

Analytics Web Acquisition Metrics 123