Duct Tape Marketing

AUGUST 28, 2023

Social media alone offers a plethora of platforms – Facebook, Twitter, Instagram, LinkedIn, Pinterest, Snapchat, TikTok… the list goes on. Add to this email marketing, SEO, content marketing, PPC advertising, influencer marketing, affiliate marketing - and you're facing a veritable buffet of choices.

PPC 45

PPC Channel Social Media SEO 45

Brandanew

NOVEMBER 22, 2016

Building your brand’s voice is made easier through a consistent and smart usage of channels like social media. Instead of sticking to promotional purposes of your posts, expand them to the information that your customers want to see. An important aspect of social media interaction is confrontation – in case it occurs, don’t fear it.

Affiliate 100

Affiliate Startup Social Media Pay to Play 100

Up and Running

FEBRUARY 18, 2021

A distinction can be made between the two approaches, with retargeting mainly referring to cookie-based ad targeting and remarketing to collecting information of users and visitors to send them promotional emails. Launched at the start of 2018, our affiliate program has been an integral part of our marketing strategy ever since.

Acquisition 127

Acquisition Cost Affiliate Customer 127

ConversionXL

JUNE 24, 2020

Competing businesses may click on each other’s PPC ads to waste money. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. . However, we also see affiliate click fraud, competitor click fraud, click farms, and bots. Ad Age estimates that $1 out of every $3 spent on PPC is subject to click fraud.

PPC 121

PPC IP Idaho Non-Compete 121

ConversionXL

NOVEMBER 22, 2022

But to turn data into insights and money, it’s not enough to simply collect information. Goals determine your key performance indicators (KPIs) , which inform the metrics to track. Traffic on its own doesn’t provide enough information to directly influence the type of content you should create. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Occam's Razor

JANUARY 7, 2007

I am not affiliated in any way this this company and do not benefit in any way from recommending them. There are three types of information you will collect, source attributes, page attributes and “user” attributes (non-PII please). ovchn=OVR&ovcpn=ron& ovcrn=ysmronpremium&ovtac=PPC. 9-4f8TLjxABMw.

Technical Review 93

Technical Review Analytics Web Software Review 93

ConversionXL

MAY 11, 2013

For example, if your marketing campaign consists of PPC, Tradeshows, and Radio Ads, each marketing channel is assigned a different phone number so you could measure both volume and quality of phone conversation. Setting the phone call as a conversion goal just like any other conversion goal. image source. image source. image source.

Analytics 116

Analytics Phoenix PPC Campaign 116

ConversionXL

OCTOBER 4, 2021

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. With that information, you can set goals. What about social media support? Providing valuable content or assets is a clever way to build trust and familiarity.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

AUGUST 12, 2013

My macro goal is to make you dangerously informed. Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

FEBRUARY 26, 2020

To understand the traffic source of a session, Google Analytics relies on two critical pieces of information: the HTTP Referrer and UTM parameters. Even when HTTP Referrer exists, it provides only one basic piece of information—the source, which can’t answer the following questions: Which marketing campaign was this link click a part of?

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

AUGUST 9, 2016

and suddenly your voices/words will have 10x more confidence informed by real-world usage. SEO & PPC, Because You Should! You spend money on SEO and PPC. I can honestly spend hours on just this report digging using segmentation (geo, media, new and loyal customers, all kinds of traffic, product page types and so on).

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

APRIL 21, 2014

But, here's an extremely detailed posts that looks at five different data sources to help you make the best of keyword data that is available in other places to optimize your SEO (or even PPC) strategies: Search: Not Provided: What Remains, Keyword Data Options, the Future. Let use the question in general way. Thanks in advice.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

FEBRUARY 20, 2012

Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. Affiliate links (Take Offer, Compare Rates) that link to other sites from which Credit Karma makes commissions. I want to know if they have even a simplistic understanding of how to rock social media. No credit cards required to sign up! Sign up today!

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

AUGUST 11, 2015

Social Media Performance Analysis. Social Media Performance Analysis. Let's say you want to analyze your social media performance. On Social we create content (hopefully that informs, entertains, provides utility – my mantra for social success). Hostname [Domains with your GA code]. Business Outcomes Analysis.

Analytics 60

Analytics Customer Metrics eCommerce 60

ConversionXL

MARCH 25, 2013

It’s common knowledge within PPC advertising circles that pointing your ad directly to your homepage is a no-no. But really, isn’t social media a dynamic ad for your business? Realistically, a visitor coming from social media channel won’t stay long because the switch from fast paced social media vs long form content is too jarring.

Conversion 126

Conversion Affiliate Social Media Social Network 126

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ For good measure, just to be extra sure you'll segment out the visitors who come by clicking on your campaigns (display/banner, YouTube, rich media, whatever), and see how many of them were truly new.

Campaign 128

Campaign Analytics Metrics Search 128

Software By Rob

FEBRUARY 10, 2009

What was your primary means of driving traffic to the site (Google Adwords, Blogging, Social Media), etc? But it could just as easily have been from AdWords, social media, etc… What mattered is that before this change I was converting a very small amount of visitors to buyers, and afterwards the conversion rate was much higher.

Design 51

Design Software Review Marketing Software Developers 51

sharkseo.com

NOVEMBER 29, 2010

Rae Hoffman-Dolan, Sugarrae.com & Outspoken Media I think the main piece of advice I would offer is to figure out who your brand is before telling the world who it is. With brands of mine such as Outspoken Media and Sugarrae , obviously, we knew who we were (us!) Thanks for the such a good informative post. the tip from D.

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

unbounce.com

DECEMBER 11, 2012

Social Media. Did you resist asking for any unnecessary information in a form (be completely honest cos it’s bad)? Do you use lightboxes to show extra information without leaving the page? Do you show certifications or logos of partners/affiliates/security registrations (like Verisign)? Landing Pages. Conversion.

PPC 94

PPC Social Media Conversion Elevator Pitch 94

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." " Another example is: "I recommend a shift of $150k from our Display budget to our Affiliate budget to increase profitability of our purple pants." SQL and web analytics is your wheel house."

Analytics 140

Analytics Web Metrics DC 140

marketingland.com

JULY 11, 2012

Social Media |. Affiliate Marketing. Flexible images (and media). Media queries. Media queries, however, work quite well and provide a safe fallback. A desire for consistent function and rendering across those spectra means responsive email will likely focus on either a fluid layout or a media query.

Email 49

Email Mobile SEO Search 49

Occam's Razor

FEBRUARY 9, 2015

My reply to them is: If search traffic is profitable for you, and PPC delivers profitable traffic, why would you let your competitor win? The delta in the above paid search graph, around 300k, is just a part of their winning strategy (which clearly is SEO + PPC, as it should be). million Unique Visitor. million Unique Visitor.

Metrics 60

Metrics Analytics Non-Compete Search 60