Feld Thoughts

AUGUST 25, 2015

Secondly, the driver of returns for the funds raised in 1978 – 1981 was not their underlying portfolios, at what stage, or in what industries they were built. Highly regarded private SBIC, **Sutter Hill Affiliate, Norwegian Shipping Family, +B of A’s SBIC. Instead, the driver was the 1983 bull market. 1,250,000. Total.

Venture Capital 70

Venture Capital SBIC Technical Review Silicon Valley 70

Occam's Razor

JULY 22, 2013

Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. Why is it that your Affiliate program is targeted only to the bottom of the Do stage? Oh, that makes sense.

Framework 163

Framework Marketing Metrics Audience 163

Transformify

FEBRUARY 1, 2019

Your own savings and help from family and friends may be enough to develop an MVP ( a minimum viable product), launch it and start generating revenues. Quite often, the first customers are other portfolio companies which are more tolerant and open to providing feedback which is essential in the early days. SEO & Social Media.

Affiliate 49

Affiliate Equity Valuation SEO 49

Occam's Razor

APRIL 21, 2014

If you can fix that, more revenue will immediately flow into your client's bottom-line. They have still not embraced the strategy for optimizing for marketing portfolios and still obsess about optimizing silos (they learned this from their TV, Print etc. For additional inspiration seek our media-mix modeling techniques.

Analytics 131

Analytics Marketing Campaign Metrics 131

Entrepreneurs-Journey.com by Yaro Starak

MARCH 31, 2011

No matter what you are involved with today, you can easily establish a niche website to add yet another passive stream of income to your portfolio and further diversify your risk across several income baskets. The traffic is then converted into revenue through several possible monetization methods. What Are Niche Sites?

HTML 108

HTML Social Bookmarking Affiliate Engineer 108

Hippoland

AUGUST 8, 2018

Diving in a bit more into some thoughts here: 1b) Ad-based revenue streams generally have terrible unit economics. A typical ad-based revenue stream on a media website is around $5 per 1000 eyeballs ($5m CPM and give or take $1-$20ish CPMs). This is obvious. They sell their hardware at cost – say a new refrigerator.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

Diving in a bit more into some thoughts here: 1b) Ad-based revenue streams generally have terrible unit economics. A typical ad-based revenue stream on a media website is around $5 per 1000 eyeballs ($5m CPM and give or take $1-$20ish CPMs). This is obvious. They sell their hardware at cost – say a new refrigerator.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Feld Thoughts

JUNE 27, 2012

Today one of our portfolio companies, LinkSmart , has come out of stealth mode and unveiled its product, Total Link Management and $4.7M in financing led by Foundry Group. My partner Seth Levine sits on the board and wrote about his view of LinkSmart. The Internet was founded on our ability to link between things. We clicked.

Web 130

Web Stealth SEO HTML 130

Both Sides of the Table

MAY 4, 2010

They were started in affiliation with IdeaLab and were the first-round lead in PayPal. We also talked a lot about Geodelic , a portfolio company of Clearstone, who is trying to change the metaphor of how people discover location based information by partnering with large companies and brands. the funding and market coverage.

IPO 236

IPO .Net Venture Capital Strategic Investors 236

Occam's Razor

AUGUST 9, 2016

You'll see in an instant the very cool things you can track and analyze… With a little bit of smart tagging you can track your internal promotions ( buy one Make America Great Again hat and get one Stronger Together hat free! ), transactions with coupon codes, affiliate sales and more. Very nicely summarized above. It is painful.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

SEPTEMBER 19, 2011

With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you get over the frustration of having done attribution modeling and realizing that it is not even remotely the solution to your challenge of using multiple media channels? We have to have a robust Affiliate network.

.Net 119

.Net Campaign Channel Analytics 119

Duct Tape Marketing

NOVEMBER 11, 2021

Helpful affiliate tools: Referral Candy , Referral rock. I mean, if you think about affiliate deals, they're kind of, Hey, you know, send somebody our way, use this referral link and you get 20 bucks. John Jantsch (07:39): They were going to photograph the projects anyway for their own portfolio and further their own website.

Affiliate 96

Affiliate Advisory Board Networking Programming 96

VC Cafe

OCTOBER 20, 2010

Oversi offers a multi-service platform for over-the-top (OTT) content, including Internet video, peer-to-peer (P2P) and other media applications. Oversi offers a breakthrough multi-service platform for accelerating delivery of OTT (over-the-top) content, including Internet video, peer-to-peer (P2P) and other media applications.

Caching 79

Caching Venture Capital Private Equity 79

Occam's Razor

DECEMBER 12, 2011

If your product costs you $15 to make then, in the above scenario, you are shipping a crisp $5 bill along with every Social Media order! But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Where is it? Most likely in Excel. Where is it? Where is it? Where is it?

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

JANUARY 9, 2012

If you are a catalog company you have to be good at catalog marketing (as long as it continues to provide incremental revenue ), and you have to be good at NASCAR (as long as it provides incremental revenue), and you have to be good at Facebook, and you have to be good at email, and search, and YouTube and… a hundred other things.

Marketing 140

Marketing Analytics Web Channel 140

Duct Tape Marketing

OCTOBER 4, 2017

Let me ask you this, I had somebody on the other day, a new book on social media and this is a book on essentially kind of branding and starting a personal business or whatnot. This idea of a portfolio career, I think is where you … almost each move is maybe gaining you towards another move, or that that’s inevitable.

Harvest 34

Harvest Affiliate Portfolio Framework 34

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." " Another example is: "I recommend a shift of $150k from our Display budget to our Affiliate budget to increase profitability of our purple pants." Total revenue. All data in aggregate is crap. App Installs.

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

JANUARY 10, 2011

I remember when I first created a simple spreadsheet with 12 rows that just summed up the revenue made by the divisions of the company (even that simple task no one had bothered to do) on the web. Torture everyone to identify economic value of non-revenue micro conversions. 5: Embrace agility, nimbleness & a portfolio strategy.

Analytics 120

Analytics Web Agile Campaign 120

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ For good measure, just to be extra sure you'll segment out the visitors who come by clicking on your campaigns (display/banner, YouTube, rich media, whatever), and see how many of them were truly new. In this case our Yahoo!

Campaign 128

Campaign Analytics Metrics Search 128