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For The Young Business Owner: How The Power Of The Internet Can Make Or Break Your Business

YoungUpstarts

This is why responsible management of social media accounts or other internet websites handled by your company is a must. You can do this by searching the web or asking your friends and business partners for companies which can provide you with services that cater to this specific need.

Internet 113
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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Some businesses approach companies on the “dark web” to click on ads on their website. Competing businesses may click on each other’s PPC ads to waste money. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. . Ad Age estimates that $1 out of every $3 spent on PPC is subject to click fraud.

PPC 121
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5 Effective Ways for Startups to Lower Customer Acquisition Costs

Up and Running

As an in-house Affiliate Marketing Manager, I’m part of the affiliate marketing team that’s running the affiliate partner program at Supermetrics. Launched at the start of 2018, our affiliate program has been an integral part of our marketing strategy ever since. Benefits of having a partner program.

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How to Measure Small Business Website Performance

Up and Running

Keep in mind that site speed is just one core web vital that search engines like Google reference and review to determine site health. Additional user experience web vitals will be added to search in the coming months, and by focusing on site speed you can prepare to be on top of these new factors. Conversion rates.

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Web Analytics 2.0 Book: In Stores Now!!

Occam's Razor

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. Here's why I think you'll love it: Chapter 1 The Bold New World of Web Analytics 2.0. Here we go.

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Web Analytics Technical Implementation Best Practices. (JavaScript Tags)

Occam's Razor

So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. Often the job of implementation is left to the friendly neighborhood IT person and your web analytics vendor. It runs between $95 – $795.

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UTM Parameters: A Complete Guide for Traffic Attribution

ConversionXL

Traffic attribution identifies which sources drive visitors to a web property. Which social media post was this link a part of? Imagine if each person, team, or media buyer responsible for running Facebook Ads could decide which combination of values they prefer. You may run, for example, several Facebook campaigns.

Analytics 118