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5 Effective Ways for Startups to Lower Customer Acquisition Costs

Up and Running

This article explains how businesses can resist one of the top startup killers known as high customer acquisition costs (CAC). We’ll cover the following strategies: Retargeting and remarketing Partner programs A/B testing Customer retention Automated processes. Partner program. A partner program is exactly what it sounds like.

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How Comparison Sites Can Maximise Profits

The Startup Magazine

Whilst pay-per-click advertising (PPC) is highly effective at bringing in customers, it comes with a cost. Another way to stand out from the crowd and increase company gains is to partner with a particular finance or insurance company in an exclusive deal. Partners only appear on your website, providing a special rate to customers.

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Building a sweat equity team

discuss.joelonsoftware.com

Make sure you treat people as partners, not as paid help. Equity partners need to have a hand in guiding the enterprise. Andrew Badera Thursday, October 09, 2008 Deleting … Approving … I quite agree, Andrew, that the equity partners need to have a hand in guiding the enterprise. The gist: 1. Go to user groups.

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32 Business and Life Lessons: What I Learned Running Companies on 4 Different Continents

ConversionXL

The job was building relationships with partners and advertisers and to sell advertising. I offered myself as an internet marketer (doing SEO, PPC and so on). Partnering for products. I partnered with an expert, a former pro athlete. Partner with somebody who has the credibility and can put together the content.

Panama 124
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Exclusive: AfterDownload, The Israeli Ad Network that Serves 15 Million Ads Daily [Interview]

VC Cafe

A little startup that with less than 10 people and no VC funding was able to bootstrap its own ad server and 15 million daily ad impressions. The startup is AfterDownload , an eight month old advertising network based in Israel. I invested in quite a few other startups. VC Cafe: And how often do you update the PPC rates?

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Exclusive: AfterDownload, The Israeli Ad Network that Serves 15 Million Ads Daily [Interview]

VC Cafe

A little startup that with less than 10 people and no VC funding was able to bootstrap its own ad server and 15 million daily ad impressions. The startup is AfterDownload , an eight month old advertising network based in Israel. I invested in quite a few other startups. VC Cafe: And how often do you update the PPC rates?

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Exclusive: AfterDownload, The Israeli Ad Network that Serves 15 Million Ads Daily [Interview]

VC Cafe

A little startups that with less than 10 people and no VC funding was able to bootstrap its own ad server and 15 million daily ad impressions. The startup is AfterDownload , an eight month old advertising network based in Israel. I invested in quite a few other startups. VC Cafe: And how often do you update the PPC rates?