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7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

SEO Paid Search Search Marketing. Webinars Conferences & Expos. Affiliate Marketing: What Marketers Need to Know From 4 Experts. Web Analytics. ); //. Social Media Community Management Social Commerce Social Integration Social Media Smarts. More Categories. Ad Industry Metrics. Audience/Traffic. Live Events.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Similarly, it probably makes sense for everyone to take advantage of SEO (hey, its nearly-free traffic). The Lean Startup Intensive is tomorrow at Web 2.0.

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30+ Killer New Content Ideas in 30 Minutes (and How to Prioritize Them)

ConversionXL

If, instead, you’re focused on increasing total leads, marketing qualified leads (MQLs), or sales qualified leads (SQLs) , your efforts should support the Evaluation stage, with content types such as: Gated case studies; Gated whitepapers; Gated lead magnets; Content upgrades; Webinars; Explainer videos.

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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

I frequently work on networking through the social web and building new relationships that will foster knowledge gathering or business growth. We need to spend some time discussing what you do with the social web. Poogling events/webinar, radio show expansion and social media relationships and events. Great stuff! Great posts.

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Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

Occam's Razor

How do you measure success of a online webinar? I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Back to our story.

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Blog Content 2.0: How To Create Pillar Articles In Today’s New Media Obsessed World

Entrepreneurs-Journey.com by Yaro Starak

A Pillar Effect usually includes an initial rush of audience, followed by a long term stable stream of traffic, usually driven by search results, but also from all the different places online that link to it (called referral traffic in your web stats). Due to this, attention deficit sets in, so you need to do more to gain attention.

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Why I Think Rainmaker Is the Future of Websites

Duct Tape Marketing

Think of Rainmaker as a completely re-engineered WordPress core that also includes the entire Studio Press theme library built on the Genesis framework, SEO tools, landing page creation tools, forum, a podcast module, A/B split testing, and a membership module all locked down with bullet proof WordPress hosting. If not you’re missing.

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