Duct Tape Marketing

MARCH 17, 2016

How To Determine Which Online Channels are Delivering Sales Online and Off written by Guest Post read more at Duct Tape Marketing. It is based on anonymous, aggregated statistics created with modelled numbers using both current and past data on the number of people who click your ads and later come in store. How does it work?

Channel 37

Channel Sales Advertising Mobile 37

ConversionXL

JUNE 20, 2019

The best video hosting platform varies business by business, depending on factors like: How often you’re uploading; How you plan to use the video; The viewing experience you want to give your audience; The analytics you need; The cash you have to spend. Simply sign up using your Google account, create a channel , and upload your video files.

Hosting 127

Hosting Video Technical Review Software Review 127

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! There are four reasons, again from Web Analytics: An Hour A Day, from 2008 (!): This has never been true – not even for people who use the same analytics tool. See Page 269. :).

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? By doing multichannel analytics! More detail on those techniques, and three more, are in this blog post: Multichannel Analytics: Tracking Offline Conversions. Let's go!

Analytics 94

Analytics Web Non-Compete Metrics 94

ConversionXL

MARCH 20, 2019

The analytics portal syncs with independent CRMs to wed engagement and sales data. The analytics data, in turn, prompts sales staff to follow-up with accounts that show increased interest based on browsing behavior, ad clicks, email opens, etc. MRP’s offering is a single platform, MRP Prelytics, that serves several marketing channels.

Software Review 117

Software Review Software Marketing IP 117

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. I mean really use the tools. Ravage all the features.

Analytics 145

Analytics Metrics API Web 145

Duct Tape Marketing

SEPTEMBER 1, 2017

Will creativity and human touch still be part of the advertising process, or will they be completely replaced by algorithms? Data-driven machine learning algorithms can evaluate a review, a comment or a question in a forum and determine the topic, the product it refers to and the sentiments of the customer. Multiple channel strategy.

Artificial Inteligence 54

Artificial Inteligence Marketing Algorithm Social Media 54

ConversionXL

SEPTEMBER 30, 2019

Like data segmentation , audience segmentation makes it easier to uncover optimization opportunities that you might not see when looking at aggregate data. You can segment by geographic location, by product usage, by device, by interests, by activation channel, by where they went to school in 7th grade—you get the idea.

Audience 125

Audience Artificial Inteligence North America Iowa 125

ConversionXL

JULY 11, 2016

“Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” Limit the regret of showing the least performing variation to 50% of your visitors by using bandit algorithms. 7 Basic Plots on Wikipedia ). Change of test method.

PPC 48

PPC Analytics Video Non-Compete 48

ConversionXL

OCTOBER 4, 2018

As it turned out , the enhanced algorithms “did not seem to justify the engineering effort needed to bring them into a production environment.”. Predictive analytics, in other words, wasn’t a panacea. How many neglected data points do you have in Google Analytics, Google Ads, MailChimp, Marchex, Stripe, and similar services?).

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. My first blog post on the topic of CIA was on 14th Aug 2006!

Metrics 60

Metrics Analytics Non-Compete Search 60