Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

Duct Tape Marketing

MAY 6, 2013

eBay aggregated buyers and sellers of stuff, mostly stuff in the attic and garage, and took a fee on the sale. Go for Gold seller status – Every marketplace has some algorithm that rewards the best sellers. eBay was one of the first to crack the marketplace code online. Gold status usually affords better placement.

Channel 61

Channel Small Business Distribution B2C 61

Duct Tape Marketing

MARCH 17, 2016

How To Determine Which Online Channels are Delivering Sales Online and Off written by Guest Post read more at Duct Tape Marketing. It is based on anonymous, aggregated statistics created with modelled numbers using both current and past data on the number of people who click your ads and later come in store. How does it work?

Channel 37

Channel Sales Advertising Mobile 37

Both Sides of the Table

APRIL 23, 2011

It has become a short form premium destination that is verticalizing content in category channels. They aggregate other people’s content and curate it into categories. Improvements have been made and further changes to the algorithm are being made. Initially it was a UGC site that competed with sites like YouTube and Veoh.

Vertical 265

Vertical Curation Boston Burn Rate 265

ConversionXL

AUGUST 19, 2016

There are 3 steps marketers can follow to start connecting specific users’ mobile and desktop behavior: Aggregate audience data. Aggregate Audience Data. For the most flexibility, your integrated DMP/DSP should reach individuals across all major real-time channels: Display real-time bidding (RTB). You need a unique identifier.

Mobile 48

Mobile Technical Review Software Review Metrics 48

Austin Startup

APRIL 25, 2017

Had Facebook not purchased Instagram, Facebook’s aggregate numbers likely would have dipped as millennials have largely abandoned Facebook for Instagram and Snapchat. Snap has introduced a panoply of well-regarded features over the years: stories, face and location filters, memories, discovery channels, etc. Now she’s on it every day!

Valuation 48

Valuation Technical Review Forecast Social Network 48

ConversionXL

JUNE 20, 2019

Simply sign up using your Google account, create a channel , and upload your video files. Many occupy the Featured Snippet box, with snippets selected algorithmically. Suggested videos encourage people to increase their watch time not just on your channel but on the platform as a whole.

Hosting 127

Hosting Video Technical Review Software Review 127

ConversionXL

MARCH 20, 2019

As one reviewer conceded , that’s a challenge that software can’t solve: For us the ROI is still not totally found, as we are struggling with the sales channels who are not so enthusiastic about having to manage cold-to-cool leads, for a question of resources (again) and mentality. Deliver custom ads programmatically. Image source ).

Software Review 117

Software Review Software Marketing IP 117

Occam's Razor

OCTOBER 14, 2014

… You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. The above graph shows you the dangers of setting targets on aggregated benchmarking analysis. Clicking on Channels shows you the first report. Channels is the first benchmarking report in Google Analytics.

Analytics 133

Analytics Vertical Metrics Web 133

Duct Tape Marketing

SEPTEMBER 1, 2017

Will creativity and human touch still be part of the advertising process, or will they be completely replaced by algorithms? Data-driven machine learning algorithms can evaluate a review, a comment or a question in a forum and determine the topic, the product it refers to and the sentiments of the customer. Multiple channel strategy.

Artificial Inteligence 55

Artificial Inteligence Marketing Algorithm Social Media 55

viniciusvacanti.com

SEPTEMBER 27, 2010

Your service has to be secure, it has to scale immediately, you need PhD’s to help you develop algorithms and you’re probably applying for a few patents. It’s your ability to create great content, build a great sales team or execute on marketing channels. Advice: Keep trying to find a technical co-founder.

Hiring 41

Hiring Cofounder API Aggregator 41

YoungUpstarts

FEBRUARY 11, 2019

Since you have access to intelligent information, the question becomes — how will you aggregate and leverage all this data? Machines that dance to your algorithms: Once an external function of CRM, machine learning is now integrated into advanced CRM solutions for SMBs. You’ll receive digestible and actionable information in one space.

Artificial Inteligence 127

Artificial Inteligence Sales Cycle Colorado Retention 127

viniciusvacanti.com

SEPTEMBER 27, 2010

Your service has to be secure, it has to scale immediately, you need PhD’s to help you develop algorithms and you’re probably applying for a few patents. It’s your ability to create great content, build a great sales team or execute on marketing channels.

Hiring 41

Hiring Cofounder Ruby Founder 41

Occam's Razor

FEBRUARY 7, 2011

This way GA will show you both keywords while the aggregate for visits will not be skewed – as technically it is just one session. ]. Brian Krick: Best way to measure and communicate "available demand" from available channels (social, search, display) for forecast modeling. Please see the advice above. and finally 3.

Analytics 94

Analytics Web Non-Compete Metrics 94

ConversionXL

SEPTEMBER 30, 2019

Like data segmentation , audience segmentation makes it easier to uncover optimization opportunities that you might not see when looking at aggregate data. You can segment by geographic location, by product usage, by device, by interests, by activation channel, by where they went to school in 7th grade—you get the idea.

Audience 125

Audience Artificial Inteligence North America Iowa 125

VC Cafe

JUNE 18, 2012

Craze Digital is one of the world’s biggest Digital Entertainment indie companies, managing a host of online & mobile channels for high-demand Music & Video content, with a strong focus on innovative approach to monetization and distribution. Unlike other companies, we are a true digital record label, not aggregators.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

Occam's Razor

JANUARY 30, 2012

Every search engine's SEO algorithm is unique. On top of the report you'll see the scorecard, or aggregate performance of the page via metrics like Pageviews, Unique Pageviews, Time on Page, Page Load Time (!) I typically look for anomalies. For which keywords do I get more traffic from Bing when compared to Google.

Analytics 145

Analytics Metrics API Web 145

ConversionXL

JULY 11, 2016

“Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” Limit the regret of showing the least performing variation to 50% of your visitors by using bandit algorithms. 7 Basic Plots on Wikipedia ). Change of test method.

PPC 48

PPC Analytics Video Non-Compete 48

ConversionXL

OCTOBER 4, 2018

As it turned out , the enhanced algorithms “did not seem to justify the engineering effort needed to bring them into a production environment.”. which marketing campaigns, channels, touches, behaviors, and demographics are contributing to a business outcome, a form of “machine learning–based attribution.”. customer churn.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

Occam's Razor

FEBRUARY 9, 2015

she will look at all her observations of other supermarkets on Earth, on other planets, and do her best to give your the best normalized, indexed, algorithm'ed number. And I'm totally ignoring that demo/psycho data is deeply inferred and algorithmized. You, see why the two numbers might not tie?

Metrics 60

Metrics Analytics Non-Compete Search 60