ConversionXL

MAY 13, 2020

For a long time, I considered standard Google Analytics reports to be the best way to get useful insights. From time to time, I struggled with sampling, limitations, and weird results, but I didn’t see a way around it—until I discovered Google Analytics 360 and raw data exports into Google BigQuery. Which devices do they use?

Analytics 85

Analytics Aggregator SQL Cloud 85

ConversionXL

MARCH 20, 2019

Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting. The analytics portal syncs with independent CRMs to wed engagement and sales data. That’s only one segment of the B2B market. Aggregate that data at an account level to know which accounts to target.

Software Review 117

Software Review Software Marketing IP 117

Occam's Razor

MAY 2, 2017

Then, you would ensure the obsession your analytics strategy adopts this month/quarter/year for Assisted Conversion is to segment them for SDC to validate the impact of those high priority campaigns. Remember: All data in aggregate is crap, segment or suck. B2B / Enterprise Sales: Salesforce. And, we can do so much for them!

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

JULY 1, 2013

Would you believe me when I say that your digital analytics data, from Google Analytics or WebTrends et. We do have A LOT of data in our analytics tools. But sometimes going outside our analytics tools can yield non-normal insights that can deliver a competitive advantage. Neither is an example of just site analytics.

Search 135

Search Analytics PPC Green 135

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

Brandanew

JANUARY 8, 2016

Social analytics and video marketing are likely to be the key marketing trends for 2016. We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year. 16 Top Social Analytics Tools For 2016. Tools 1 to 3: Native Analytics at Twitter, LinkedIn and Facebook.

Analytics 100

Analytics Social Media Marketing Media 100

ConversionXL

APRIL 22, 2015

Let’s say you run a B2B site, and drive your visitors toward a quote request page. It’s not like you open up Google Analytics and the data will come telling you stuff. B2B and B2C. Open up your Google Analytics and go to Audience -> Technology -> Browser & OS report. Step #2: Technical Analysis.

Analytics 48

Analytics Technical Review Conversion Framework 48