Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. Google Analytics Shortcuts: Save Your Complex Views. This hurts my feelings!

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

JULY 18, 2011

Analyzing email campaigns requires three important insights: 1. Your campaign data. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Most good email providers will do this automatically for whatever web analytics tool you use.

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

AUGUST 8, 2011

99.9996253% of Web Analytics reports produced are utterly useless. partly because they are out of the box standard reports that web analytics vendors create for “average” people (and we both know that you are not average!), Here’s a blog post: 3 Awesome, Downloadable, Custom Web Analytics Reports. do visitors value more?

Customer 122

Customer Analytics Metrics SEO 122

ConversionXL

MARCH 20, 2019

Ultimately, a successful ABM campaign needs to solve three problems. The analytics portal syncs with independent CRMs to wed engagement and sales data. The analytics data, in turn, prompts sales staff to follow-up with accounts that show increased interest based on browsing behavior, ad clicks, email opens, etc. Image source ).

Software Review 117

Software Review Software Marketing IP 117

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? How To Excite People About Web Analytics: Five Tips.

Analytics 124

Analytics Metrics SEM Web 124

ConversionXL

FEBRUARY 18, 2020

For companies that build their analytics on Google products, purchasing Google Analytics 360 is a symbol of maturity. . As a business grows, it inevitably runs up against limitations of analytics tools. It’s one of many potential business needs that could affect your decision to upgrade to a Google Analytics 360 license.

Analytics 90

Analytics SQL Metrics Campaign 90

Occam's Razor

MAY 2, 2017

For example, your company is shifting aggressively into leveraging Machine-Learning in your marketing strategies and hence have made a shift to Smart Display Campaigns a huge priority. Remember: All data in aggregate is crap, segment or suck. Please be creative and don’t take no for an answer when it comes to the value of analytics.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

JUNE 21, 2015

Free email courses work way better than offering PDF downloads: people download those to their “PDF” folder, and never open again. Never start a marketing campaign without a dedicated landing page. Use minimal viable (low-cost) campaigns to test assumptions. Valentine’s Day campaign). Flip them around if needed.

Email 48

Email SEO Campaign Agile 48

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. I mean really use the tools. Ravage all the features.

Analytics 145

Analytics Metrics API Web 145

Duct Tape Marketing

MARCH 17, 2016

When using Google Analytics as your platform, it is possible to see where website traffic has come from, whether it is from a paid ad on Google, Facebook advertising, an organic listing or referred from another website – the list goes on. store visits, phone calls, downloads, sales), something it now refers to as ‘ All conversions ’.

Channel 36

Channel Sales Advertising Mobile 36

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today.

Analytics 124

Analytics Channel Metrics Web 124

Startup Lessons Learned

AUGUST 24, 2009

Most importantly, it’s now possible to have detailed analytics on exactly what’s happening to messages and ideas as they flow through word-of-mouth channels. Each new campaign is a startup where Lean principals can be applied to maximum effect. Scaling up successful tests is easy for the same reason.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Brandanew

JANUARY 8, 2016

Social analytics and video marketing are likely to be the key marketing trends for 2016. We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year. 16 Top Social Analytics Tools For 2016. Tools 1 to 3: Native Analytics at Twitter, LinkedIn and Facebook.

Analytics 100

Analytics Social Media Marketing Media 100

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), Of course Yahoo! All visits. Total revenue.

Analytics 123

Analytics Web Acquisition Metrics 123

ConversionXL

AUGUST 21, 2014

Here are funnel analytics for the Bingo Card Creator new user experience: image source. Though it’s not possible to track when cards are actually printed, downloading the PDF file for printing is used as a proxy for tracking printing, since that’s the last observable step of the process. Actionable Advice.

Retention 106

Retention Churn Rate Metrics Software Review 106

Occam's Razor

MAY 19, 2014

None of the digital analytics tools make it easy to measure true profitability. And if you can pass that barrier (with, say, dimension widening using universal analytics), it is very hard to find this data inside the company (Finance department?), The whole thing is so painful. The whole thing is so painful. Lots and lots of Revenue!

Metrics 159

Metrics Analytics SEC Acquisition 159

Occam's Razor

OCTOBER 22, 2008

The Google Analytics team announced the release of seven features today. The next stage in the metamorphosis of the popular web analytics tool. Along the way I'll share three different segments that you must have in your web analytics tool. The Google Analytics API. Analyzing data in aggregate is a crime.

Analytics 105

Analytics Web Search Non-Compete 105

ConversionXL

FEBRUARY 11, 2020

OR ‘download GIFs’ ?”. Check aggregator sites that feature tweets. For example, one of my Twitter lead-generation campaigns was based on giving away a free writing checklist. …” Use a “Download” CTA within your tweet, which often generates engaged traffic. But there are other options.

Conversion 68

Conversion Social Media Search Campaign 68

Duct Tape Marketing

DECEMBER 23, 2019

I can download a podcast, stick my phone in my pocket and go for a walk. And the first real result, meaning an actual business that wasn’t either an ad or an aggregator like Angie’s List or Home Advisor, showed up on page two. I can download a podcast, stick my phone in my pocket and go for a walk.

Small Business 68

Small Business Marketing Audio Technical Review 68

Occam's Razor

JULY 15, 2014

Just imagine how useful it would be in a non-analytical environment like a museum. And I don't want you to think that the problem is that the above is a dashboard in a digital analytics tool and has just two graphs. Here's another example: Those of you who've read Web Analytics 2.0 They are data pukes.

Analytics 159

Analytics Metrics Web Ohio 159

ConversionXL

APRIL 1, 2020

It’s your best indicator of churn (the live-and-die metric for subscription stores), your best projector of profit, and perhaps your best aide in decision making when it comes to marketing and sales campaigns. Until this point, everything is trackable through your Google Analytics setup (assuming you’ve set up cross-domain tracking ).

eCommerce 74

eCommerce Analytics Aggregator Differentiation 74

ConversionXL

SEPTEMBER 15, 2020

The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis. In this article we’ll show you how to setup your Google Analytics to unlock actionable insights. Setting up your Google Analytics. You can read a more in-depth guide here.).

Analytics 70

Analytics eCommerce Software Review Technical Review 70

Up and Running

MAY 28, 2015

Click here to download the first issue of Robot Paper’s comic book, Henchmen, for free. Jonathan: Yeah, not every Kickstarter campaign is successful. That might be because the idea itself is bad, or maybe you just didn’t execute the campaign well enough to get enough people interested in the idea. Why or why not?

Small Business 60

Small Business Email Startup Aggregator 60

ConversionXL

AUGUST 14, 2019

If you suddenly needed to study a longer timeframe, you had to download the data again and start over. What can it offer your analytics team ? In this instance, you’d combine data from your ecommerce platform with Google Analytics data. The correlation wasn’t a surprise, but it confirmed the success of our SEO campaign.

Analytics 123

Analytics Metrics eCommerce Search 123

ConversionXL

MAY 16, 2018

Would you rather move forward with your multi-million-dollar campaign strategy with the foundation for success resting on nothing but a hope and a prayer? Revenue, downloads, and sign-ups are all examples of lagging indicators. Experimentation is essentially risk management. A lagging indicator is an outcome. The data point.

Marketing 133

Marketing Metrics Programming Design 133

Occam's Razor

SEPTEMBER 16, 2008

The term KPI is one that I hear far more than any other in this nascent field we call Web Analytics. They are terrible because it is really hard to go to your Senior Management (people who are funding your salaries and budgets and campaigns) and start by telling them you acquired traffic. Download Software. " and.

Metrics 123

Metrics Web Non-Compete Analytics 123

ConversionXL

JANUARY 8, 2016

The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis. As Avinash Kaushik famously wrote, “All data in aggregate is crap.” Setting Up Your Google Analytics. ” [Tweet It!]. You can read a more in-depth guide here.).

Analytics 48

Analytics eCommerce Software Review Technical Review 48

VC Cafe

JUNE 18, 2012

Through the powerful management & analytic tools, Applicaster empowers broadcast operations to work more efficiently and swiftly deliver competitive experiences to viewers on very large scales with no investments in infrastructure. Unlike other companies, we are a true digital record label, not aggregators.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

Occam's Razor

FEBRUARY 22, 2010

Competitive intelligence, the "what else", is one of the core tenets of Web Analytics 2.0. Sampling bias : People are enticed to install monitoring software in exchange for sweep-stakes entries, downloadable screensavers and games, or a very small sum of money (such as $3 per month). 5: Benchmarks from Web Analytics Vendors.

Analytics 123

Analytics Securities and Exchange Commission Search Engineer 123

mashable.com

SEPTEMBER 22, 2008

Citrus – An online billing website that allows your customers to view, download and pay their invoices by credit card or direct debit. Easy Projects.NET – Project collaboration software that offers both a downloadable option and a hosted version. Mumboe – Online contract and business agreement management app.

Software Review 78

Software Review Social Media Social Network Software 78

Occam's Razor

JANUARY 7, 2014

Every indicator we have is that companies are investing more in every facet of analytics. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. 11: Close to zero aggregated analysis exists, everything's segmented. #10: You know what your Return on Analytics is! Consulting.

Analytics 140

Analytics Web Metrics DC 140

ConversionXL

OCTOBER 4, 2018

Predictive analytics, in other words, wasn’t a panacea. This post details those changes and shows how several businesses—and not just behemoths—have cultivated the predictive analytics landscape. How many neglected data points do you have in Google Analytics, Google Ads, MailChimp, Marchex, Stripe, and similar services?).

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

Both Sides of the Table

JULY 10, 2011

Finally, DataSift has an enormous about of historical data already stored we we can help you go back and retrieve some older data for analytical purposes. Consider political campaigns that are judging voter reactions or the political pundits that like to comment on such data. has now made these analytics available to the public.

Viral 307

Viral Las Vegas Tunisia Syndicate 307

VC Cafe

FEBRUARY 14, 2010

4G/ LTE (Long Term Evolution) -the fourth generation of networks, enabling faster downloading in 4G phones (100 megabit per second compared to today’s 21 megabit/sec in 3G phones). We provide our customers with a combination of sophisticated data analytics techniques. A turnkey solution based on a fully telco-grade platform.

Mobile 110

Mobile IP SMS Networking 110