ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Do more and more people use Feature X?

Analytics 85

Analytics Aggregator SQL Cloud 85

Duct Tape Marketing

JANUARY 25, 2016

A common (and highly coveted) example of a rich snippet is when you see a star rating review or aggregate rating review show up right on the Google search results page. Aggregate Star Review Ratings in search results. Be sure to download my SEO Structured Data WordPress plugin (available February 2016) and give it a try!

SEO 28

SEO Kansas City Software Review HTML 28

Occam's Razor

JULY 18, 2011

Analyzing email campaigns requires three important insights: 1. Your campaign data. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Just to ensure you are executing against your right mental model. You can’t track everything.

Metrics 137

Metrics Campaign Email Marketing 137

YoungUpstarts

FEBRUARY 9, 2016

Some even spend on creating apps and elaborate marketing campaigns. Similarly, to the way, we at Vista Rooms went ahead and created our mobile app on Instagram, no need to worry about downloads, or upgrades or coding. This is the sure shot way of burn out before you start making any money. Stretch Your Team.

Bootstrapping 100

Bootstrapping Cofounder Startup Sales Cycle 100

ConversionXL

NOVEMBER 3, 2016

In other words, you’ll answer questions like: Where in the buyer journey is the person that downloads [X] whitepaper? There you want to look at things in clumps and aggregates. In addition, there may be multiple personas you need to address with different campaigns and pages. What do they have in common? Employees and managers.

B2B 48

B2B Conversion B2C Sales Cycle 48

Duct Tape Marketing

MARCH 24, 2022

And if most of them allow for you to be in the sweet spot, then you can say in aggregate, you're in the sweet spot. You can even use bot bill to create robust, automated multi-channel campaigns, learn how to grow better by connecting your people, your customers, and your business @ hubspot.com. Disrupt Yourself Podcast. Like this show?

Leadership 78

Leadership Technical Review Fractional CTO Utah 78

Occam's Razor

JANUARY 12, 2015

Traffic sources, like keywords, referring sites, campaigns, countries, are examples of dimensions. If you would like to, start by downloading three of my favourite custom reports , or these three paid search campaign analysis custom reports. All data in aggregate is crap. Advanced segmentation ! The reason is simple.

Analytics 60

Analytics Metrics Web Leadership 60

Occam's Razor

SEPTEMBER 9, 2013

In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. We are going to continue our quest today.

Analytics 145

Analytics Green Metrics Web 145

ConversionXL

MARCH 20, 2019

Ultimately, a successful ABM campaign needs to solve three problems. Aggregate that data at an account level to know which accounts to target. Use analytics from ad campaigns to prompt sales staff to take action. The aggregation of individual behavior at a company level was the critical innovation. whitepaper downloads).

Software Review 117

Software Review Software Marketing IP 117

www.forentrepreneurs.com

FEBRUARY 2, 2010

Peeling back one more level, they may tell you that they ran three major campaigns to drive visitors to the site, as well as relying on the normal levels of word of mouth traffic. So the other variable that we can try to increase is the conversion rate for each campaign, and the conversion rate to trials.

Metrics 55

Metrics Design Entrepreneur Startup 55

Startup Lessons Learned

FEBRUARY 22, 2009

After volunteering for the Obama campaign last year, a friend of mine insisted that I write a letter to our new President telling him what I thought he should do. But aggregated across many schools, there are thousands or tens of thousands of them. Ill explain in a moment. This post is the result. Expo (and a call for he.

Programming 143

Programming San Francisco Lean Continuous Deployment 143

Occam's Razor

AUGUST 8, 2011

, and partly because all they do is present data in the aggregate (a punishable criminal offence if there ever was one!). Here’s a blog post: 3 Awesome, Downloadable, Custom Web Analytics Reports. Here’s my most recent blog post (with downloadable segments): 3 Advanced Web Analytics Visitor Segments: Non-Flirts, Social, Long Tail.

Customer 122

Customer Analytics Metrics SEO 122

www.kalzumeus.com

AUGUST 13, 2012

If you believe that cynical Internet-types would be less likely to download it if it were phrased that way, you could hypothetically A/B test that, and you would hypothetically lose.). Statistically speaking, you’re probably reading it either through a feedreader or on an aggregator like Hacker News. ” (P.S. anoncoward.

Email 54

Email Software Review Software Campaign 54

Occam's Razor

AUGUST 12, 2013

And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? All standard reports in Google Analytics give 100% of conversion credit to the last "campaign" prior to the conversion. Campaign is defined as anything but Direct traffic. That is so cool.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

JUNE 21, 2015

Free email courses work way better than offering PDF downloads: people download those to their “PDF” folder, and never open again. Never start a marketing campaign without a dedicated landing page. Use minimal viable (low-cost) campaigns to test assumptions. Valentine’s Day campaign). Flip them around if needed.

Email 48

Email SEO Campaign Agile 48

Occam's Razor

AUGUST 22, 2011

Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. Aggregation of Marginal Gains: Recession Busting Analytics! 3 Awesome, Downloadable, Custom Web Analytics Reports. Email Marketing: Campaign Analysis, Metrics, Best Practices.

Analytics 124

Analytics Metrics SEM Web 124

Duct Tape Marketing

MARCH 17, 2016

store visits, phone calls, downloads, sales), something it now refers to as ‘ All conversions ’. It is based on anonymous, aggregated statistics created with modelled numbers using both current and past data on the number of people who click your ads and later come in store. How does it work?

Channel 35

Channel Sales Advertising Mobile 35

Occam's Razor

MAY 2, 2017

For example, your company is shifting aggressively into leveraging Machine-Learning in your marketing strategies and hence have made a shift to Smart Display Campaigns a huge priority. Remember: All data in aggregate is crap, segment or suck. The Humira site solves for 10 different conditions. I love governments!

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Startup Lessons Learned

AUGUST 24, 2009

And anytime you strike a deal for digital distribution of any content, insist that your creators be given real-time access to the big-picture metrics: not just downloads, but engagement, retention and replay. Each new campaign is a startup where Lean principals can be applied to maximum effect. September 7, 2009 4:28 PM akibalogh said.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

ConversionXL

AUGUST 10, 2016

For the transitioning out user, an entire email drip campaign might be more fitting. downloads, content consumed / created, etc.). Essentially, user state models allow you to measure quality, not just quantity. Someone who is at risk doesn’t require the same type of resurrection experiment as someone who is transitioning out.

NPV 48

NPV Metrics Retention San Francisco 48

ConversionXL

FEBRUARY 11, 2020

OR ‘download GIFs’ ?”. Check aggregator sites that feature tweets. For example, one of my Twitter lead-generation campaigns was based on giving away a free writing checklist. …” Use a “Download” CTA within your tweet, which often generates engaged traffic. But there are other options.

Conversion 68

Conversion Social Media Search Campaign 68

Occam's Razor

AUGUST 9, 2016

You can start with all the standard reports, but perhaps the fastest way for you to start exploring the best features is to download some of the wonderful solutions in the Google Analytics Solutions Gallery. The latter is particularly useful as an aggregated view for senior executives. Jump-Start Your Learning. Take a break.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

APRIL 13, 2015

Download Solutions: Benefit From The Wisdom Of Crowds. Clicking on any one of the channels above, will lead you to a lovely drilldown report that shows detailed performance for that channel… The above report proves my statement, all data in aggregate is crap ! Download Solutions: Benefit From The Wisdom Of Crowds.

Analytics 60

Analytics Web eCommerce Metrics 60

Duct Tape Marketing

DECEMBER 23, 2019

I can download a podcast, stick my phone in my pocket and go for a walk. And the first real result, meaning an actual business that wasn’t either an ad or an aggregator like Angie’s List or Home Advisor, showed up on page two. I can download a podcast, stick my phone in my pocket and go for a walk.

Small Business 68

Small Business Marketing Audio Technical Review 68

ConversionXL

FEBRUARY 18, 2020

For example, while the data aggregation process in Google Analytics seems like a “normal” feature, it might be a hurdle if your business needs to process data at the hit level instead of by sessions or campaigns. English-only audience, those who saw your last ad campaign, etc.). Attribution modeling. Image source ).

Analytics 90

Analytics SQL Metrics Campaign 90

Occam's Razor

AUGUST 13, 2012

My perspective on this multi-channel multi-device multi-visit multi-campaign challenge is best summarized by the Serenity Prayer : “Lord grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.” :). We will adapt to whatever they decide.

Analytics 124

Analytics Channel Metrics Web 124

ConversionXL

AUGUST 21, 2014

Though it’s not possible to track when cards are actually printed, downloading the PDF file for printing is used as a proxy for tracking printing, since that’s the last observable step of the process. Patrick’s Bingo Card Creator is designed to allow elementary school teachers to use a list of words to create classroom learning aids.

Retention 106

Retention Churn Rate Metrics Software Review 106

Up and Running

MAY 28, 2015

Click here to download the first issue of Robot Paper’s comic book, Henchmen, for free. Jonathan: Yeah, not every Kickstarter campaign is successful. That might be because the idea itself is bad, or maybe you just didn’t execute the campaign well enough to get enough people interested in the idea. Why or why not?

Small Business 60

Small Business Email Startup Aggregator 60

Duct Tape Marketing

NOVEMBER 2, 2022

In fact, a recent episode, they titled Half Baked Marketing Ideas They Got Down In the Weeds, talked about some outside of the box campaigns with real businesses. More About Paul Magnone: Dodthebook.com. Connect with Paul on LinkedIn. Take The Marketing Assessment: Like this show? Click on over and give us a review on iTunes, please!

Framework 83

Framework Technical Review Audio Conversion 83

ConversionXL

APRIL 1, 2020

It’s your best indicator of churn (the live-and-die metric for subscription stores), your best projector of profit, and perhaps your best aide in decision making when it comes to marketing and sales campaigns. Aggregates lie. At this point, all order data is still aggregated. You may already know that. Add the platform (e.g.,

eCommerce 74

eCommerce Analytics Aggregator Differentiation 74

Occam's Razor

JANUARY 30, 2012

Update: If you would like to download the above mentioned dashboard into your Google Analytics account please click on this link: VP Social Media Performance Dashboard.]. And it is not all social media, it is just the money made from the company's own social media efforts by using the right campaign parameter. Pretty cool.

Analytics 145

Analytics Metrics API Web 145

ConversionXL

MAY 16, 2018

Would you rather move forward with your multi-million-dollar campaign strategy with the foundation for success resting on nothing but a hope and a prayer? Revenue, downloads, and sign-ups are all examples of lagging indicators. Experimentation is essentially risk management. A lagging indicator is an outcome. The data point.

Marketing 133

Marketing Metrics Programming Design 133

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. Television campaigns. "Social media campaigns" ( context ).

Analytics 123

Analytics Web Acquisition Metrics 123

ConversionXL

AUGUST 14, 2019

If you suddenly needed to study a longer timeframe, you had to download the data again and start over. The correlation wasn’t a surprise, but it confirmed the success of our SEO campaign. Traditionally, if you wanted to create direct comparisons from different sources, you had to export data from each source and combine them in Excel.

Analytics 123

Analytics Metrics eCommerce Search 123

mashable.com

SEPTEMBER 22, 2008

Citrus – An online billing website that allows your customers to view, download and pay their invoices by credit card or direct debit. Easy Projects.NET – Project collaboration software that offers both a downloadable option and a hosted version. Mumboe – Online contract and business agreement management app.

Software Review 78

Software Review Social Media Social Network Software 78

Occam's Razor

JULY 15, 2014

For our Directors, Marketing Owners, Campaign Budget Holders, and others in our immediate vicinity, people who have clearly defined siloed responsibilities to make tactical decisions, we are going to create customized data pukes. The downloadable link for the above CDP is this one: [link] You can find the others in the post.

Analytics 159

Analytics Metrics Web Ohio 159

Occam's Razor

OCTOBER 22, 2008

Analyzing data in aggregate is a crime. When you look at all that in aggregate you get nothing. On you left are the Dimensions (customer & campaign attributes) and Metrics (numbers, key performance indicators) you can choose to create custom segments of your own. If I were GM then which product brochures do the download?

Analytics 105

Analytics Web Search Non-Compete 105