ConversionXL

SEPTEMBER 13, 2018

Instead, we’re comparing Mixpanel and Google Analytics in the terms that drive business growth—identifying the core use cases for each tool and the business problems they solve, while highlighting the features that make it possible. That’s as useful as analytics without analysts: troves of data but no actionable insights.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality. That is ok.

Metrics 165

Metrics Advertising Marketing Social Media 165

Both Sides of the Table

APRIL 4, 2011

If you can break this down by channel that you’ve acquired them from this is obviously better. Measuring viral adoption is obviously important. The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. How many adds came through organic SEO? How many through affiliate deals?

Metrics 346

Metrics Startup Acquisition SEM 346

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

MAY 2, 2017

Then, you would ensure the obsession your analytics strategy adopts this month/quarter/year for Assisted Conversion is to segment them for SDC to validate the impact of those high priority campaigns. Remember: All data in aggregate is crap, segment or suck. Small Business Ecommerce: Lefty’s Sports Cards & Collectibles.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Venture Chronicles

DECEMBER 6, 2010

Social Media Monitoring evolved out of the explosion of non-traditional media channels developed in the last decade combined with the increased velocity of information flow as a consequence of viral information sharing. In its most pure form social media monitoring is both listening and responding to social channels.

Social Media 60

Social Media Media Viral Channel 60

ConversionXL

SEPTEMBER 10, 2019

I joined as employee 14 and spent a few years at this analytics startup, which was founded by Hiten Shah and Neil Patel. Otherwise, consider using those marketing dollars to scale up your core distribution channel first. Contrast this with a marketing team going after any particular channel—events, paid, SEO, community, PR, whatever.

Conversion 133

Conversion Technical Review Channel Engineer 133