Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly. Let's go!

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

OCTOBER 13, 2015

In Lean Analytics , Alistair Croll and Benjamin Yoskovitz gave a great example of the value of cohorts, using data from a hypothetical online retailer: January. So by segmenting your data, you can learn things you couldn’t from the aggregate data. So PPC Hero looked at days to transaction for this segment: Image Source.

Conversion 48

Conversion Retention Acquisition Metrics 48

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? How To Excite People About Web Analytics: Five Tips.

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. I mean really use the tools. Ravaging data.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), The Segmentation Selector Framework.

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

JANUARY 7, 2014

Every indicator we have is that companies are investing more in every facet of analytics. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. 11: Close to zero aggregated analysis exists, everything's segmented. #10: You know what your Return on Analytics is! Consulting.

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. You can get inferred demographic data even in Google Analytics.

Metrics 60

Metrics Analytics Non-Compete Search 60