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5 Essential Elements of a Useful Social Media Plan

Duct Tape Marketing

5 Essential Elements of a Useful Social Media Plan written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. The first order of business in developing any social media strategy is to understand how to listen and collect useful market artifacts. photo credit: mkhmarketing via photopin cc.

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Stories of Opportunity from the First Round Capital Key Hire Wire – VP of Sales, CTO, VP of Engineering

This is going to be BIG.

I tried to make it a little more entertaining than your average job RSS feed. Led by an accomplished management team from Yahoo/Right Media and Google/DoubleClick, AppNexus ( www.appnexus.com ) is the most advanced platform for buying display ads in real time.

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Web Analytics Segmentation: Do Or Die, There Is No Try!

Occam's Razor

I have said: All data in aggregate is "crap" Because it is. One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), "Social media campaigns" ( context ).

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I Wish I'd Known That. [Digital Analytics Edition.]

Occam's Razor

This post is a collection of six things I wish I knew before I started my career in decision support systems (of which web analytics is just the latest incarnation). The smallest part of my success, and yours, will come from having the prefect implementation of the Omniture Marketing Suite or Google Analytics. Get over it.

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Startup Resources

www.vccafe.com

Media Temple. Google Analytics. Site Pulse РLive Web Traffic Monitor and Analytics. Social Media Tracking/Marketing. SEO and Analytics Tutorials. Analytics review ̢?? mixpanel vs kissmetric vs google analytics review. Analytics blog ̢?? good analytics tutorials. Analytics Tools.

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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

See if you were able to get more traffic to arrive at your site, and if they were Existing Visitors or New Visitors (hopefully measured with a first party cookie in your website analytics tool). You can measure this at an aggregate level, or you can measure it just for your campaign traffic. Web Analytics. 7 Best Practices ].

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Why the Shuttering of Google Reader Might Be a Good Thing

Duct Tape Marketing

photo credit: Ozyman via photopin href=”[link] I’m an admitted RSS geek. Back in 2008 I wrote a series of blog posts extolling the emerging virtues of RSS technology. In that time most tools, services and networks have essentially turned RSS into the plumbing that makes everyday things like Facebook and Eventbrite work.

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