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How to Get Your SEO and PPC Teams on the Same Page

ConversionXL

PPC has a role. Ask the following six questions to help SEO and PPC teams collaborate—and achieve better results than either could on their own. Are SEO and PPC teams communicating effectively and sharing insights? SEO and PPC teams that don’t communicate effectively (or at all) achieve less. SEO has a role.

PPC 69
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5 Ways to Get New Criminal Defense Clients for Your Law Firm

The Startup Magazine

With so much competition all around, criminal defense law firms need to reach their target audiences in convincing ways. Digital means having a fully functional website, engagement through PPC ads, maintaining a social media presence , and pursuing digital strategies to build the law firm brand image.

SEO 134
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5 Ways Startups Can Use Digital Marketing To Fuel Growth In The Post COVID-19 World

The Startup Magazine

We kept ourselves entertained through social media and streaming platforms. Setting up a strong and aggressive Social Media presence. If you are using your social media for just branding activities, then you are doing it wrong. In 2020, social media has evolved into a platform, which can help you with-.

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UTM Parameters: A Complete Guide for Traffic Attribution

ConversionXL

Which social media post was this link a part of? Imagine if each person, team, or media buyer responsible for running Facebook Ads could decide which combination of values they prefer. It tells Google Analytics how someone arrived on your site website—through email, a paid ad, social media, etc. utm_medium.

Analytics 118
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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

If the tools continue to display data, it will be increasingly distorted because it will reflect only traffic from the small audience of visitors who are not yet using secure search or are using other non-secure search engines. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail. Possible Future Solutions.

Search 154
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Should Startups Blog? An Essay (with Data) to Decide Once and For All

View from Seed

My definition is as follows: Content marketing is just solving the same problems that your product solves through media you create and promote. The lone difference is that one asset — your blog — helps your audience before they’re ready to buy. These types of content are actually pretty lousy for growing audience.

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8 B2B Link-Building Strategies That Never Go Out of Style

ConversionXL

For example, SPD Load has a separate landing page with interactive resources, such as different calculators and guides, that people in their target audience might find useful and naturally link to. . Another great example of linkable assets are pages that aggregate industry stats, like this one. Don’t forget to tag them!)

B2B 142