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A Quick Primer on B2B Conversion Optimization

ConversionXL

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? There you want to look at things in clumps and aggregates.

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How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

In venture capital in particular, early-stage companies are often operating in frontier industries, where the rules are unpredictable and conventional analytic frameworks may be misleading. The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews.

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9 Things You Should Know About Social Login & CRO

ConversionXL

77% of Users Believe Social Login Is A Good Registration Solution… … and should be offered by any website, according to the same aggregated research published by WebHostingBuzz. We know that older users, in particular, are more cautious about the information they share and are less likely to opt to use social sign-on.

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Social Login and CRO: 9 Things You Should Know

ConversionXL

77% of users believe social login is a good registration solution… …and should be offered by any website, according to the aggregated research published by WebHostingBuzz. We know that older users in particular are more cautious about the information they share and are less likely to opt to use social sign-on. Image source.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

I walk through below how progressive investors are using technology and analytics throughout all of their operations. We are also seeing technology evaluation as an increasingly important part of LP operational due diligence. To learn more about this space, I suggest join an online community I co-founded, PEVCTech. . 7) Negotiate .

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Startup Shootaround: Inside a VC Team Meeting on the Drones Hype

View from Seed

The most prolific type of drone company right now are these consultancy-type businesses that range all the way from two guys who are ex-fighter pilots who love to fly drones and get commissioned to do various things with them up to a large-scale aggregation of drone service providers. So in that case, you’re not actually buying the drone.

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Say Hello to My New AI Marketer: How Gen AI-Based Software Is Advancing Marketing and Sales

Ben's Blog

The challenge that needs to be overcome here is solving the age-old attribution issue, for which a user’s decision making must be correctly surmised, so that AI can make informed decisions. There is also likely to be a split between B2B- and B2C-focused platforms, given the different functions to optimize (i.e.,