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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

When I met my now-wife, I realized that any technology that can find me a spouse is a killer app. I’d argue that the same type of technologies that have revolutionized dating can revolutionize our industry. . I walk through below how progressive investors are using technology and analytics throughout all of their operations.

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The Great Retail Reinvention: How the Internet Is Reshaping the Way We Buy Clothing

View from Seed

We are currently seeing the most rapid collapse of retail since the Great Recession, due to the internet changing consumer demand and purchasing patterns. In 2017 alone, we’ve seen widespread store closures or bankruptcies from apparel retailers, including: True Religion. It’s a $1T+ global industry undergoing tectonic shifts.

Internet 209
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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

Most email programs now have preview panes that typically block images and scripts (Outlook, Thunderbird, Gmail, everyone), and default settings prevent data collection due to concerns about viruses. Allow me to rush and point out that this metric is usually just directionally accurate. That is okay. See why this is important?

Metrics 137
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

Declaring success based on measuring Likes in aggregate is like declaring success after getting a lot of Visits to your site. But not, ever, in aggregate.]. For your Facebook brand page at an aggregate level, measure Conversation, Amplification and Applause. Aggregate impact on your Facebook brand page? Too strong?

Metrics 165
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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

The top performing SaaS companies typically achieve annual customer renewal rates above 90% - with most of the churn due to death (bankruptcies) or marriage (acquisitions) - and over 100% renewals on a dollar value basis due to up-sells into this installed base. Cashflow is the other key metric.

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How to Pitch, Plan, and Track Your Business with LivePlan [VIDEO]

Up and Running

Think about this as well, those high tech, high growth companies we all hear about all the time, Uber, and Twitter, and Airbnb, they all plan. A persona is an aggregate of all the traits that your customers have, so that it becomes your most common customer. You can give it a due date. What are they going to be? My project.