VC Cafe

FEBRUARY 14, 2010

Green: low-energy consuming phones and products for using the mobile as an energy monitoring device in the house. mobile telephone operators, broadcasters, content aggregators and media agents. VC Cafe's own little 'cloud' for MWC 2010, taken from the Israeli IMA brochure.

Mobile 109

Mobile IP SMS Networking 109

Startup Lessons Learned

AUGUST 24, 2009

The biggest lost opportunity of all, though, is this one: we no longer need to rely on scarcity or status-oriented measures to filter which projects should get the green light. Each new campaign is a startup where Lean principals can be applied to maximum effect. Though technology tools and Web 2.0 ideas (e.g. Expo SF (May.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Occam's Razor

AUGUST 12, 2013

I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155?

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

OCTOBER 21, 2019

Imagine you want to know how much revenue your campaigns generated… …and you sell houses. Google Analytics 360 , Firebase (Blaze plan), and Google Analytics App + Web provide free integration with BigQuery. When you create a query, you’ll see a red or green circle in the right corner under your query table.

SQL 84

SQL Analytics Marketing Cloud 84

ConversionXL

JULY 20, 2016

Things like: Mean RGB (Red, Green, Blue). One expert even said , “Web design is ninety-five percent typography.”. Within a few years, Jennifer became the face of college girls in what seemed to be every marketing campaign. Mean HSL (Hue, Saturation, Lightness). Number of colors. Dominant color. Amount of white space.

Stock 48

Stock Mobile Design Singapore 48

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. The latter is particularly useful as an aggregated view for senior executives. Take a break.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. Pledge to shift away from a one-size-fits-all data puke, and use your web analytics tool to create a customized dashboard. I mean really use the tools. Ravage all the features. Ravaging data.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

JULY 15, 2014

Here's another example: Those of you who've read Web Analytics 2.0 For our Directors, Marketing Owners, Campaign Budget Holders, and others in our immediate vicinity, people who have clearly defined siloed responsibilities to make tactical decisions, we are going to create customized data pukes. So, I inspired one one above.

Analytics 159

Analytics Metrics Web Ohio 159

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. Getty is the fourth green line. CI data collection.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

JULY 13, 2017

Are you a whale-load more scared as you contemplate the red and the green? You can easily imagine how you want someone to explore that data by traffic sources or campaigns or geo or myriad valuable dimensions. I’ve said that all data in aggregate is crap. Did you get what the point was in zero seconds?

Analytics 124

Analytics United States Audience Cyprus 124