Occam's Razor

OCTOBER 31, 2011

I love that the analyst is segmenting the data rather than showing the aggregate trend ("all data in aggregate is essentially crap" – me). Making that green graph useless. The best practice I recommend in Web Analytics 2.0 So show "good" in green and "bad" in red.

Salary 130

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VC Cafe

FEBRUARY 14, 2010

Green: low-energy consuming phones and products for using the mobile as an energy monitoring device in the house. mobile telephone operators, broadcasters, content aggregators and media agents. VC Cafe's own little 'cloud' for MWC 2010, taken from the Israeli IMA brochure.

Mobile 109

Mobile IP SMS Networking 109

Occam's Razor

JULY 1, 2013

Step Two: Count the unique pageviews in each of those areas, the data will be in your web analytics tool. Data as in their web analytics tool of choice. Your web analytics tool can't answer that question because it does not have the data, hence you are unable to make the smartest possible decision about your Search success.

Search 135

Search Analytics PPC Green 135

Startup Lessons Learned

AUGUST 24, 2009

The biggest lost opportunity of all, though, is this one: we no longer need to rely on scarcity or status-oriented measures to filter which projects should get the green light. Though technology tools and Web 2.0 The Lean Startup Intensive is tomorrow at Web 2.0. August 24, 2009 2:17 PM Norbert Mocsnik said. ideas (e.g.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! If you don't stink completely, things on the the web always go up and to the right over time – the argument is simply about the slope of the line and short term fluctuations. See Page 269. :).

Analytics 133

Analytics Vertical Metrics Web 133

Startup Lessons Learned

SEPTEMBER 19, 2009

The EB-5 visa is designed for foreign investors to get a green card if they are willing to bring capital to the US and create at least ten full-time jobs. 2gov.org automatically routes your tweet (aggregating it with everyone else whos expressed a similar point of view) to the right legislator or agency. Expo SF (May.

San Francisco 150

San Francisco Founder DC Washington 150

techcrunch.com

FEBRUARY 19, 2010

of VCs said they had a decreased appetite for risk and that more than half of those polled expect their firms to do between zero and three deals in the next year and you start to get the feeling things are going to get a lot worse for private companies, in aggregate, before they get better. Bubble I have been saying this Web 2.0

Venture Capital 62

Venture Capital Technical Review Sweat Equity Valuation 62

VC Adventure

FEBRUARY 23, 2010

BioVantage offers an algae-based, “green” alternative to classical wastewater lagoon aeration significantly reducing costs while helping municipalities to comply with new stringent mandates. · Green Garage is a new kind of garage that makes car s gentler on the planet and easier on the wallet. . TopSchool, Inc.

Venture Capital 52

Venture Capital Colorado Mezzanine Wyoming 52

VC Adventure

FEBRUARY 23, 2010

BioVantage offers an algae-based, “green” alternative to classical wastewater lagoon aeration significantly reducing costs while helping municipalities to comply with new stringent mandates. · Green Garage is a new kind of garage that makes car s gentler on the planet and easier on the wallet. . Additional Colorado Representatives.

Venture Capital 52

Venture Capital Colorado Mezzanine Wyoming 52

Occam's Razor

APRIL 30, 2008

I wanted to point the above out purely because of a common feature of 80% of Web Analytics Dashboards, in excel with a billion tabs to look through. Very sexy and Web 2.0'fied This is a fatal flaw because most dashboards are highly aggregated views of any KPI and are missing all the nuance and analysis (that only you as Ms.

Metrics 113

Metrics Web Analytics Aggregator 113

klinger.io

JANUARY 17, 2014

Disclaimer: This post focuses on web products - but you could apply the same concepts for mobile. The Segmentation of web analytics. FYI the term accounting was coined by Eric Ries as innovation accounting covering more metrics than the typical product metrics, but the term kept sticky in normal web analytics as well.

Analytics 67

Analytics Metrics Startup Database 67

Occam's Razor

JANUARY 4, 2022

It is very, very, very far from the green, and2. It remains very, very, very far away from the green. Additionally, by aggregating products/services into lumpy groups, it can give a misleading sense of success. You can do this using an aggregate % number that you can lop off for CoGS. You can do it in aggregate.

Conversion 127

Conversion Analytics .Net Metrics 127

Occam's Razor

AUGUST 12, 2013

I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). This is the standard attribution model in all web analytics tools. Look up, memorize the steps to conversion.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

FEBRUARY 11, 2008

3: Doing Good: Green & org. # Each in a small way makes life easy for someone working at Google, but taken in aggregate, in my opinion, add up to a big advantage for the company. Can you imagine how incredibly cool that is for a humble little web analytics author like myself? 3: Doing Good: Green & org.

Green 139

Green Atlanta Employee San Francisco 139

ConversionXL

OCTOBER 21, 2019

Google Analytics 360 , Firebase (Blaze plan), and Google Analytics App + Web provide free integration with BigQuery. Pulling your Google Analytics data into BigQuery has benefits: No sampling; You own the data; Non-aggregate stats; Ability to create custom attribution models , etc. You can get to that data using a Google Sheets link:

SQL 84

SQL Analytics Marketing Cloud 84

Occam's Razor

SEPTEMBER 29, 2009

The web rocks!]. You can measure this at an aggregate level, or you can measure it just for your campaign traffic. Web Analytics. Expedia is green, Orbitz is blue, Priceline is orange ( query on compete ). Perhaps you'll consider ordering my * new * book: Web Analytics 2.0. Traffic Differentials.

Campaign 128

Campaign Analytics Metrics Search 128

techcrunch.com

OCTOBER 23, 2010

Tony P great, though meebo’s place as a “successful&# start up is still open to debate – from consumer IM aggregator to white label IM, still not making big $$. It really needs some rounded corners for that web 2.0 analyst (sit on butt and react to red light green light alerts all day).

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. The latter is particularly useful as an aggregated view for senior executives. Take a break.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

FEBRUARY 26, 2020

Traffic attribution identifies which sources drive visitors to a web property. Imagine you’re promoting two product lines, a yellow line and a green line, across different channels: What if you could tell Google Analytics which campaign promotes which product line? What if you could group all campaigns into yellow, green, or general?

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

JULY 15, 2014

Here's another example: Those of you who've read Web Analytics 2.0 It will have an aggregated overview of performance at the aforementioned VP/EVP level (with some context about overall business performance). Expect this from your web analytics tools. Five Rules for High Impact Web Analytics Dashboards. ~

Analytics 159

Analytics Metrics Web Ohio 159

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. Pledge to shift away from a one-size-fits-all data puke, and use your web analytics tool to create a customized dashboard. I mean really use the tools. Ravage all the features. Ravaging data.

Analytics 145

Analytics Metrics API Web 145

ConversionXL

SEPTEMBER 15, 2020

For example, Mr. Green’s total user revenue is $100 + $62 + $25 = $187. Session-Level —Using the example above, if you created a session-level segment for visitors who have spent $70, Mr. Grey’s last session, Mr. Blue’s first session and Mr. Green’s first session would all be displayed.

Analytics 70

Analytics eCommerce Software Review Technical Review 70

ConversionXL

JULY 20, 2016

Things like: Mean RGB (Red, Green, Blue). One expert even said , “Web design is ninety-five percent typography.”. According to Information-foraging theory , people “behave on the web like animals in the wild: they assess the perceived value of a new foraging patch against the perceived cost (effort) of obtaining that food.”

Stock 48

Stock Mobile Design Singapore 48

ConversionXL

JANUARY 8, 2016

As Avinash Kaushik famously wrote, “All data in aggregate is crap.” For example, Mr. Green’s total user revenue is $100 + $62 + $25 = $187. Avinash Kaushik , Web Analytics 2.0: “Making the right choice between user, session, and hit makes a massive difference to the size and type of segment you end up creating.

Analytics 48

Analytics eCommerce Software Review Technical Review 48

ConversionXL

JULY 7, 2016

A/B testing shows graphs and statistics, mostly at the aggregate level, but it doesn’t show you how users experience your page. In the example above, for instance, we noticed that the green circle, ITLALAW.com’s call to action received too little attention. A/B Testing + Visual Engagement Analytics.

Metrics 65

Metrics Analytics Aggregator Algorithm 65

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. Getty is the fourth green line. CI data collection.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

JULY 13, 2017

Are you a whale-load more scared as you contemplate the red and the green? I’ve said that all data in aggregate is crap. Here's a better visual showing the National Debt Burden, with four additional elements of context… ( Source ). Did you get what the point was in zero seconds? That is what a good data visual does.

Analytics 124

Analytics United States Audience Cyprus 124