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The Power of Twitter in Information Discovery

Both Sides of the Table

They need a stronger campaign about consumption rather than sending Tweets. First, A Primer: Portals, RSS, Feed Readers & Delicious - When the web started we needed directories to find information and thus Yahoo! Then came RSS ( Really Simple Syndication ) widely credited to Dave Winer for driving the spec & adoption.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

I believe it is the new form of RSS – the place people go to find out what is happening in the latest news. I covered that topic in my Twitter is RSS post. Twitter is better than RSS – it’s “curated RSS.&# The stream is limited in length and therefore people share links. Enter RingRevenue.

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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

Campaign 128
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Three Key Principles to Maximize Your Converged Media Strategy

Duct Tape Marketing

Three Key Principles to Maximize Your Converged Media Strategy written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Sam Decker- Enjoy! This ability to surface the right content in the right place is known as converged media.

Media 62
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3 Super Simple Ways to Make Buffer Even More Useful

Duct Tape Marketing

Millions use Buffer for it’s core namesake functionality – buffering social media updates over the course of a day. One very useful way to use Buffer is in support of a campaign. Hook it up to your RSS reader. Social Media Buffer bulkbuffer Feedly' Upload in bulk. Re-promote old posts.

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You Should Probably Send More Email Than You Do

www.kalzumeus.com

Content which bears social proof (including e.g. visual elements suggesting endorsement by news media, tastemakers, or one’s peer group) will, in A/B tests, often ROFLstomp absolutely equivalent content lacking social proof. They plan out email campaigns with more sophistication than many of us would plan out actual product launches.

Email 54
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Knowledge

Occam's Razor

Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. Podcast: Measuring Rich Media (Ajax, Flash / Flex, RSS & Blogs). Aggregation of Marginal Gains: Recession Busting Analytics! Digital Marketing: "What is amazing out there?

Analytics 124