Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. We have run very successful campaigns by brands such as Sony, NBC, Microsoft, Universal, Clicker and others.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Both Sides of the Table

MAY 15, 2010

I think this episode is worth watching ( video is here ) but as always I’ll try to summarize for anybody short on time. We covered the topic in the video and if you don’t know the issue you might learn from listening to our discussion. Users participate by performing tasks, taking surveys or watching advertiser videos.

Stealth 285

Stealth SEC Advertising Accredited Investor 285

Occam's Razor

AUGUST 22, 2011

Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. Video: Google Tech Talks: Avinash Kaushik. Aggregation of Marginal Gains: Recession Busting Analytics! Videos: Actionable Web Analytics Tips. How can my company become great?"

Analytics 124

Analytics Metrics SEM Web 124

Venture Chronicles

APRIL 20, 2014

The demand center teams would respond to product & solution marketing, as well as partner marketing to drive campaigns, content, events, and interactive (SEO/SEM) for the specific outcome being targeted. I saw this fascinating video of a Ferrari F1 pit stop that reminded me of what we are striving to achieve.

B2B 45

B2B Marketing SEM Bandwidth 45

Brandanew

JANUARY 8, 2016

Social analytics and video marketing are likely to be the key marketing trends for 2016. I have tested a lot of tools that do a great job of measuring aggregate data and spitting out a recap, but NUVI has a unique way of score influencers, color coding sentiment, and finding trends in real-time. My favorite SM analytics tool is NUVI.

Analytics 100

Analytics Social Media Marketing Media 100

Occam's Razor

APRIL 6, 2009

The first source of the data are the logs that store the queries that are done by users on google.com (logs that have this data in aggregate, not by individual histories – you'll see the latter is not necessary). Data driven paid search campaigns! Excellent Analytics Tip#3: Turbocharge Your SEM/PPC Analysis.

Search 103

Search PPC Matching Analytics 103