Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

Campaign 128

Campaign Analytics Metrics Search 128

Women Entrepreneurs Can

JUNE 19, 2022

Organize Hashtag Campaigns on Social Media. Organize a hashtag campaign or contest on Social Media platforms like Twitter or Instagram. Unforgettable & relatable can impact your event attendees and encourage them to participate in the hashtag campaign. Users love these short videos and making them too.

Social Media 52

Social Media Media Campaign Aggregator 52

ConversionXL

AUGUST 19, 2016

To start, both parties need to look at mobile usage separately and develop a more detailed variety of analytics for their mobile campaigns. Once we are able to make that distinction, we can begin to segment these users and deliver specific messaging, layouts, or retargeting campaigns that best resonate with buying habits on those devices.

Mobile 48

Mobile Technical Review Software Review Metrics 48

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Do more and more people use Feature X?

Analytics 85

Analytics Aggregator SQL Cloud 85

David Teten

MAY 8, 2012

About a year ago, the Crowdfunding Campaign to Change Crowdfunding Law raised $1,321 (out of a $1,099 Goal) through Indiegogo’s campaign platform in order to fund a petition against the Securities Act. The company has experienced extraordinary growth: in March 2011, it had funded around 20,000 campaigns in 159 countries.

Securities and Exchange Commission 148

Securities and Exchange Commission IRR Entrepreneur Angel Investor 148

Both Sides of the Table

FEBRUARY 21, 2010

We have run very successful campaigns by brands such as Sony, NBC, Microsoft, Universal, Clicker and others. We have an analytics platform that helps advertisers discover information about the demographics of the follower base and the effectiveness of their campaigns. Early evidence is good. with some results significantly higher.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

ConversionXL

AUGUST 31, 2017

The platform met our growing needs as we also now run personalization campaigns, not only to improve our website performances but to create tailored experiences for our visitors. Maxymiser is a powerful testing tool that helps you design and run sophisticated campaigns. We appreciated: Top notch anti-flicker technology.

Software Review 129

Software Review Technical Review Analytics Algorithm 129

Occam's Razor

DECEMBER 20, 2010

They did not hit play on the video on the landing page. What campaigns? What campaigns have a higher percentage of these people? First, if you tweet / update / tumble links back to yourself then please for the sake of all that is holy in the world add campaign tracking parameters. They did not click to see another page.

Analytics 118

Analytics Web Social Media Search 118

Duct Tape Marketing

JANUARY 25, 2016

A common (and highly coveted) example of a rich snippet is when you see a star rating review or aggregate rating review show up right on the Google search results page. Aggregate Star Review Ratings in search results. Video thumbnails’ that show up in search results. Product ratings in Search results. One More Tool.

SEO 28

SEO Kansas City Software Review HTML 28

Startup Lessons Learned

FEBRUARY 22, 2009

After volunteering for the Obama campaign last year, a friend of mine insisted that I write a letter to our new President telling him what I thought he should do. These were primitive open-ended video games created by the players themselves , using simple programming languages. Ill explain in a moment. This post is the result.

Programming 143

Programming San Francisco Lean Continuous Deployment 143

The Next Web

DECEMBER 5, 2013

Contactually helps aggregate all of your networks and contacts into a central hub that tracks your relationships. It ties our marketing campaigns to our sales and shows me the ROI for all our campaigns. Andrew Angus , Switch Video. . Maintaining and building relationships is an important part of turning leads into sales.

Sales 136

Sales Product Aggregator Database 136

Occam's Razor

JULY 18, 2011

Analyzing email campaigns requires three important insights: 1. Your campaign data. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Just to ensure you are executing against your right mental model. You can’t track everything.

Metrics 137

Metrics Campaign Email Marketing 137

ConversionXL

NOVEMBER 3, 2016

What this means depends on the company, but it can take into account different metrics like pathing, time on site, video engagement, company size, role, etc. There you want to look at things in clumps and aggregates. In addition, there may be multiple personas you need to address with different campaigns and pages.

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

DECEMBER 7, 2016

Recommendations can be powered by aggregate data, which determines the relevance of a certain item in relation to a given context, or user specific data, that fuels personalized recommendations. Here, an item can mean a piece of content, a product, or even a person (in the case of dating sites, for instance).

Conversion 48

Conversion Product Technical Review Widget 48

ConversionXL

MARCH 20, 2019

Ultimately, a successful ABM campaign needs to solve three problems. Aggregate that data at an account level to know which accounts to target. Use analytics from ad campaigns to prompt sales staff to take action. The aggregation of individual behavior at a company level was the critical innovation. Image source ).

Software Review 117

Software Review Software Marketing IP 117

Duct Tape Marketing

JULY 2, 2013

Organizations that get this, that foster this and that build marketing strategies and campaigns that take full advantage of this, will build customer loyalty and word of mouth lead generation in ways that cannot be matched by competitors trading on lower price. Content based autoresponder series – series of videos on how to do X.

Marketing 69

Marketing Social Media Aggregator Database 69

Duct Tape Marketing

FEBRUARY 8, 2017

She and I talk all about data, specifically how to aggregate the right data and use it in a way that will benefit your business. She and I talk all about data, specifically how to aggregate the right data and use it in a way that will benefit your business. To get access to Annie’s many resources, click here.

Analytics 28

Analytics Aggregator SEO Metrics 28

Occam's Razor

JANUARY 12, 2015

Traffic sources, like keywords, referring sites, campaigns, countries, are examples of dimensions. As are names of pages or videos and devices people use to consume the content. If you would like to, start by downloading three of my favourite custom reports , or these three paid search campaign analysis custom reports.

Analytics 60

Analytics Metrics Web Leadership 60

Both Sides of the Table

MAY 15, 2010

I think this episode is worth watching ( video is here ) but as always I’ll try to summarize for anybody short on time. We covered the topic in the video and if you don’t know the issue you might learn from listening to our discussion. Users participate by performing tasks, taking surveys or watching advertiser videos.

Stealth 285

Stealth SEC Advertising Accredited Investor 285

Occam's Razor

SEPTEMBER 9, 2013

In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. We will discuss this with an example at the end of this post.

Analytics 145

Analytics Green Metrics Web 145

www.kalzumeus.com

AUGUST 13, 2012

For example, immediately after you confirm your email address, I’ll send you a link to watch a free 45 minute training video on improving the first run experience of your software. In addition to that video , I’ll periodically send you other stuff you might be interested in. Why would you care about that? ” (P.S.

Email 54

Email Software Review Software Campaign 54

ConversionXL

SEPTEMBER 2, 2020

This post contains video, click to play]. Exit interviews can be conducted over a phone or video call so you can have a conversation to get deeper insights than you’d be able to with a survey. Here’s an example of a successful campaign from how we did things at Baremetrics a few years ago. Bonus: Exit interviews.

Retention 83

Retention Email Customer Aggregator 83

Occam's Razor

AUGUST 12, 2013

And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? All standard reports in Google Analytics give 100% of conversion credit to the last "campaign" prior to the conversion. Campaign is defined as anything but Direct traffic. That is so cool.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

AUGUST 22, 2011

Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. Video: Google Tech Talks: Avinash Kaushik. Aggregation of Marginal Gains: Recession Busting Analytics! Videos: Actionable Web Analytics Tips. How can my company become great?"

Analytics 124

Analytics Metrics SEM Web 124

Venture Chronicles

APRIL 20, 2014

The demand center teams would respond to product & solution marketing, as well as partner marketing to drive campaigns, content, events, and interactive (SEO/SEM) for the specific outcome being targeted. I saw this fascinating video of a Ferrari F1 pit stop that reminded me of what we are striving to achieve.

B2B 45

B2B Marketing SEM Bandwidth 45

Startup Lessons Learned

AUGUST 24, 2009

If our goal is just to create a blog or a YouTube video as a hobby, there’s no need for this kind of rigorous process. Each new campaign is a startup where Lean principals can be applied to maximum effect. And, most importantly, what could we do right now to answer the riskiest of these questions. Eric, First of all, great post.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

ConversionXL

FEBRUARY 26, 2020

If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? You may run, for example, several Facebook campaigns. Which email campaign was this link in? Marketers must be able to reliably credit conversions (i.e.

Analytics 118

Analytics Campaign Email Channel 118

Duct Tape Marketing

MARCH 17, 2016

According to Google “Cross-device conversions happen when a customer interacts with an ad (for example, by clicking on a text ad or viewing a video ad) on one device then converts on a different device or browser.” Advertisers can see this information by adding the ‘Cross-device conv.’ column to their AdWords data.

Channel 37

Channel Sales Advertising Mobile 37

Occam's Razor

MARCH 4, 2008

Check out the rad video below! campaigns, and so on and so forth. All critical data that helps you step up your game – improve your campaigns, fix pages, fire someone. No launch would be complete without a YouTube video. :) I have created one for 4Q. No strings attached!!! Have web analytics data? 4Q is for you.

Analytics 104

Analytics Metrics Web Aggregator 104

Occam's Razor

AUGUST 8, 2011

and partly because all they do is present data in the aggregate (a punishable criminal offence if there ever was one!). What type of content (videos, demos, pictures, reviews etc.) Often we end up obsessing about a keyword or campaign or xyz without realizing we are talking about 0.05% of the traffic. Why this Custom Report?

Customer 122

Customer Analytics Metrics SEO 122

Duct Tape Marketing

JANUARY 16, 2020

It could also be anything that we transform into text for you, like a podcast like this, or a webinar, or a video. John Jantsch: Let’s say I’m a person that likes to read lots of blogs, and news sources, so I’ve actually aggregated them into some sort of reader. Long form could be anything that has text. Chernis: Yes.

Artificial Inteligence 40

Artificial Inteligence Social Media Audience Campaign 40

Duct Tape Marketing

DECEMBER 23, 2019

Same with video. I have a lot of trouble sitting in front of a monitor and devoting time to a video when I could be doing other things. If you have videos you’ve already produced, you can strip out the audio from those videos and run it in another format. Same with video. I certainly know I’m that way!

Small Business 70

Small Business Marketing Audio Technical Review 70

ConversionXL

SEPTEMBER 2, 2019

77% of users believe social login is a good registration solution… …and should be offered by any website, according to the aggregated research published by WebHostingBuzz. Take the infamous American Apparel campaign offering 30% off to customers living in areas affected by Hurricane Sandy “in case you are bored during the storm.”

Social Network 73

Social Network Viral Social Media B2C 73

Occam's Razor

MAY 2, 2017

For example, your company is shifting aggressively into leveraging Machine-Learning in your marketing strategies and hence have made a shift to Smart Display Campaigns a huge priority. Remember: All data in aggregate is crap, segment or suck. Donations, straightforward. was the Cause Related Marketing effort. Mobile Gaming: Jam City.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Startup Company Lawyer

MAY 26, 2012

The Internet has made it easier for individuals and organizations to raise money for charitable purposes, political campaigns, artists seeking support from fans and various other projects. Crowdfunding Prior to the JOBS Act. Crowdfunding is not a new concept. Prior to the JOBS Act, crowdfunding suffered from some several legal limitations.

SEC 58

SEC Securities and Exchange Commission Accredited Investor Private Placement 58

ConversionXL

FEBRUARY 11, 2020

Check aggregator sites that feature tweets. Promoting a free trial of your software; Creating a video course and inviting your social media users to take it. I prefer this approach for two main reasons: With video courses, you can engage your customers in a meaningful way (e.g., Video courses are easy to put together.

Conversion 68

Conversion Social Media Search Campaign 68

ConversionXL

FEBRUARY 18, 2020

For example, while the data aggregation process in Google Analytics seems like a “normal” feature, it might be a hurdle if your business needs to process data at the hit level instead of by sessions or campaigns. English-only audience, those who saw your last ad campaign, etc.). Attribution modeling. Customization. Salesforce.

Analytics 90

Analytics SQL Metrics Campaign 90